Slashdot Mirror
Nike and Google launch Joga.com
hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.
It's football, you American clods!
The Maquila Solidarity Network, one of the leading sweatshop activist organizations, stopped targeting Nike in 2003 because of their changing business practices. A December 2005 review of the current status of 25 companies' labour practices places them 2nd in terms of their efforts to address labour abuses.
"If liberty means anything at all, it means the right to tell people what they do not want to hear." --George Orwell