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Nike and Google launch Joga.com

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

3 of 216 comments (clear)

  1. Re:Please name the sport correctly by Opportunist · · Score: 5, Insightful

    No. It's just football.

    For fringe group sports that go by the same name, you add the nation or region that practices it. Like AMERICAN football.

    (Waiting for the flamebait-modding to roll in) :)

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    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  2. Re:Please name the sport correctly by gfxguy · · Score: 4, Insightful

    No flamebait modding here (and I do have points) - I agree 100%.

    Let's see if I can make this clear: in just about every country that plays this sport, played almost exclusively by kicking the ball with your feet, it's called "foot" ball.

    Here we have a sport played almost exclusively with your hands. It's called.. uh... "foot" ball. Brilliant.

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    Stupid sexy Flanders.
  3. Re:Soccer sucks! QWZX by drsquare · · Score: 5, Insightful

    Soccer is completely out of balance; the defense is far too strong. When a 2-0 score is a blowout, then you know the sport is out of balance.

    Don't let the erratic scoring system fool you, American football is very low scoring, and has touchdowns no more often than soccer has goals. Didn't the latest superbowl have only four touchdowns in four hours? Maybe if a goal in soccer was worth twelve points you'd think it was more interesting?

    You neglect the fact that a low scoring game makes the scoring much more interesting, notice how a goal in soccer is a massive event, whereas scoring in basketball is completely irrelevent? A defense-orientated game is much more tactically interesting than where teams score every time they go forwards.

    Do you know why Soccer doesn't catch on in the US?

    Do you know why baseball doesn't catch on in Nigeria? The answer is just as irrelevent and uninteresting. For the record, more Americans play soccer than gridiron, which is largely just watched on TV. So much for American football being a 'sport', unless in America watching TV counts as a sport.

    You know that in America, when talking about a sporting event, people spend more time talking about the adverts, sponsors TV channels, half-time shows, announcers etc than they do the actual game? That just about says it all.

    We know that soccer sucks, because we have sports to compare them to.

    You know that other countries also have other sports? Some countries even play baseball and basketball, and are actually better at it than Americans. But then in other countries, sport is about sport, it's not just a TV circus.

    but almost every child here plays soccer. We know soccer. We just know that it's a bad sport.

    They play it even though it's a bad sport? If it was that bad, why aren't all the kids playing gridiron instead? Maybe they've been brought up with the American ethic that gridiron is something to be watched on TV rather than played.

    The solution? I've always thought that widening the goals posts would do a lot for the sport.

    Yeah, that just about reinforces the stereotype of Americans having low attention spans. The only thing your idea would do is to dumb down the game to make it appeal to Americans, but we don't want people like you watching the game. We want people interested in the sport, not a Hollywood-style Entertainment Spectacle with cheerleaders and half-time shows, where the sport itself is just a sideshow.

    Ever been to an NBA game? They have to pipe music over the tannoy throughout the entire game otherwise all the fans fall asleep. Great sport that eh?

    Soccer has potential

    If being the out and out, undisputed biggest and most popular game in the world is 'potential', then what exactly is the finished product? A few niche sports played almost entirely in North America?