Nike and Google launch Joga.com

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

Comments

Should we invoke the "Do No Evil" clause here?

[Rude Turnip]

I haven't purchased a Nike product for well over a decade due to their use of sweatshops in Asia. It would seem to me that Google would be indirectly supporting Nike's disgusting business practices by providing the tech support in this venture.

Re:Should we invoke the "Do No Evil" clause here?

[eraser.cpp]

If you read over the reports on fairlabor.org for Nike you'll find the conditions in many of their factories still largely deplorable.