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The State of Online Advertising

Posted by ryuzaki0 on from the where-the-bucks-stop dept.

conq writes "BusinessWeek has an article looking at how internet advertising has changed and is changing. From the article: 'The race is on to find new ways to track customer behavior. Advertisers and agencies are progressing far beyond the standard arithmetic of counting clicks and page views. They're tracking the to-and-froing of the mouse on Web pages, and they're finding new ways to group shoppers by age, Zip Code, and reading habits. CEO David S. Rosenblatt of DoubleClick Inc., which serves up some 200 billion ads a month for customers, says that every campaign now allows for 50 different types of metrics'"

3 of 195 comments (clear)

  1. oh boy by SydBarrett · · Score: 4, Funny

    Now we can use detailed tracking to figure out EXACTY how and where people punch the monkey for a free XBOX, or if they would rather enjoy shooting the ninja for a free Ipod.

  2. Re:Metrics by OverflowingBitBucket · · Score: 5, Funny

    Say...you don't have the name of the IE ad-blocking tool handy, do you?

    Um.... let me think... I think it's called Firefox, or Mozilla, or something like that.

  3. Re:Ads for bras on /. ?? by ZachPruckowski · · Score: 3, Funny

    Speaking of the state of online advertising... I have now seen two ads for CACIQUE Bras exclusively at Lane Bryant. Last time I checked I was male and I certainly don't need anything from the 36C-48DDD,F,G,&H cupsize range they advertise.

    Obviously it's for your girlfri....oh, wait, nevermind.