The State of Online Advertising

Posted by ryuzaki0 on Monday March 20, 2006 @09:33AM from the where-the-bucks-stop dept.

conq writes "BusinessWeek has an article looking at how internet advertising has changed and is changing. From the article: 'The race is on to find new ways to track customer behavior. Advertisers and agencies are progressing far beyond the standard arithmetic of counting clicks and page views. They're tracking the to-and-froing of the mouse on Web pages, and they're finding new ways to group shoppers by age, Zip Code, and reading habits. CEO David S. Rosenblatt of DoubleClick Inc., which serves up some 200 billion ads a month for customers, says that every campaign now allows for 50 different types of metrics'"

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google ads versus others by Douglas+Simmons · 2006-03-20 09:43 · Score: 0, Troll

I'd like to use Google advertisements on my website but apparently the ass on my site is too hot to handle and I could only use small brokers like adsense.com which I am guessing don't pay as much. So I said screw it and took off all the ads on my site. Is it worth toning down the ass heat to get google ads?