How Palm's Treo Got Boost From BlackBerry Lawsuit

Carl Bialik from WSJ writes "Palm ramped up its marketing campaign for its Treo smartphone while rival Research in Motion was embroiled in a patent fight, the Wall Street Journal reports. 'The result: at least 1,500 new inquiries about the Treo in the past few months from corporate customers, resulting in 600 free trials, Palm says. In total, Palm says it has more than doubled its number of sales leads since October. "The doors have been opening," says Ed Colligan, Palm's chief executive. At a November staff meeting, Mr. Colligan says he told his staff to "step things up. We have to go back and knock on doors and respond as fast as we can." ... Internally, Palm executives say they believe that the Treo will outsell BlackBerrys by the end of this year.'"

Comments

Re:Ease of use or previousbad marketing?

[capecodcarl]

Having said that, perhaps the 700w (and subsequent Windows versions) will help with the learning curve for execs.

The synergy between the Windows OS and the Treo platform certainly creates an exciting new paradigm shift in the handheld market. Executives will see this as a new way to integrate wireless devices into their business processes in a way that will empower their knowledge workers while providing a solid return on investment for the company's strategic initiatives.

/BINGO!

Re:that sucks

[morgan_greywolf]

It also excels in one hand operation because of the clickable scroll wheel.

For most Slashdotters, this is, of course, the most important feature any Web-enabled mobile device. ;-)

There is a simple explanation

[Anonymous Coward]

There is so much more you can do with a Treo