How Many People Work in Your Internet Department?

WorkinTooHard asks: "Two years ago, I took the job of Internet Marketing Manager for a international company, with a crazy idea that I could convince senior management that the internet wasn't a fad. The only problem was that I didn't expect a (respected) mid-level manager to be the road block. We are in the middle of a major website redesign (the current site has not been updated in over 8 years) and everyone is asking why it takes so long to complete, and almost daily I have to explain that I do not have enough manpower. Of course, I can't prove ROI until the new site is launched (a great Catch22). How many people do you have working in/on your company's Internet/Intranet and Extranet sites and applications? How many full-time web-application developers, content providers, analytics people, UI designers, email marketing people, and so forth?" "Please note that this includes anyone who works directly in building and maintaining your companies current website, electronic marketing and Internet applications. If you can, include the size of your company, number of employess, the number of active products being sold/supported, and how much outsourcing you do? The company I am currently working for has over 13,000 active products and over 30,000 products which need to be supported. We do no outsourcing, have over 900 employess in North America (over 8000 worldwide) and a total of 2 full time web developers, 1 part time developer/SQL guru and 1 content/data person as well as two people in our MarCom office which periodically write copy."

Comments

Re:Push Back

[DaveJay]

Here are some handy things to phrase more politely than I'm phrasing them here:

"I can't tell you when it will be finished until we know exactly what we're building. Help us nail down the specifications, and I'll be able to give you a finish date with the current staff and workload."

"There is a finite amount of manpower available to do this work, and the schedule I gave you is firm, unless we either add people -- and that won't be a one-to-one improvement, it will depend on how much work can be run in parallel -- or reduce scope. Help us do that, and I'll be able to get you a new completion date."

"I know you want these changes in the initial launch, and I want to give you these changes in the initial launch. However, there will be some impact to how long it will take, because a lot of work we've already completed will need to be redone. Help us nail down the new specifications, and I'll be able to give you a finish date with the current staff and workload."

Repeat ad nauseum until the project is finished.