Claria Leaves Adware Business

Posted by ryuzaki0 on Saturday March 25, 2006 @05:07AM from the bowing-out dept.

Alex Stern writes "In an attempt to clean up its tarnished name, Claria has hired Deutsche Bank to help them sell off the software tools that were previously supported by their adware. Claria says they are unwilling to sell the software for the GAIN ad network, or the data they have collected from their users. Claria is also holding on to their eWallet software that manages passwords. On July 1, Claria will shutdown the GAIN network and inform their users they can either uninstall their software or pay for it. Claria's new business model is 'a new platform designed to provide consumers with a personalized Internet experience.'"

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Re:Conditions of the sale crack me up by DSP_Geek · 2006-03-25 09:29 · Score: 2, Informative

Truste? Those douches? They gave Gratis Internet a clean bill of health on privacy while GI sold every email address it could dredge up, not to mention playing nice with any number of mainstream email baggers. A certification from them is just about good enough to wipe your butt with. Nice to see Gator still has the same lofty *ahem* standards it always did.

I'm guessing the VCs realized the IPO would be as popular as shares in Mengele Health Farms, and told manglement to find something else so they could cash out.