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Mark Vena on Dellienware

Posted by ryuzaki0 on from the not-much-else-to-post-on-a-sunday-morning dept.

Edison Trent writes "Tom's Hardware has a piece up on the acquisition of Alienware by Dell in which they've interviewed Mark Vena, Alienware's VP of Marketing, who spilled some interesting beans on the acquisition. Among them is the fact that Michael Dell himself (aka Mr Steve Jobs-alike) supposedly led the acquisition from the beginning (will this force out Alienware management later?), and that Dell will be handling all of Alienwares supplier relationships, including that with AMD. In the more mundane and day to day changes Dell will also be backing Alienware financing of their expensive machines, which is something Alienware couldn't have done before on its own and because Dell will be handling all of Alienwares suppliers the company expects to get more allocation of scarce products such as new graphics cards and ordering an Alienware will no longer be like putting in an order for a car in East Germany."

2 of 155 comments (clear)

  1. The story I heard.... by m33p · · Score: 3, Interesting

    The story I heard was that a number of key Dell people defected to Alienware over the past year, and Dell acquired Alienware more to regain these people than the company or the brand. FWIW... -a.

  2. Re:Still AMD? by zerocool^ · · Score: 3, Interesting


    "Wholly Owned Subsidiary"

    Separate legal entity. Intel may be pissed off about it, but Dell is still Dell, and Alienware was using AMD processors anyway; no one gained or lost any ground in marketshare.

    ~W

    --
    sig?