Why Phishing Works
h0neyp0t writes "Harvard and Berkeley have released a study that shows why phishing attacks work (pdf). When asked if a phishing site was legit or a spoof, 23% of users use only the content of the website to make the decision! The majority of users ignore the address and SSL indicators in the browser. Some users think that favicons and lock icons in HTML are more important indicators. The paper hints that the proposed IE7 security indicators and multi-colored address bar will also suffer a similar fate. This study is brought to you by the people who developed the security skins Firefox extension."
Phishing works because people don't understand (nor do they want to) the basics of the technology they use (example: Jerry Taylor).
This guy's the limit!
It works because it plays on the concept that seeing is believing; and most people will trust their eyes over their minds any day of the week.
The world according to SComps
Humanity is doomed.
John
Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
People are stupid. Total knuckle biters. Every one of them.
...
That is all
Think of the average internet user. I'm surprised that 77% are actually looking at more than just the content. It's probably because the media has made a big thing about it (as they should).
"There's a sucker born every minute." Listen, we can put an evil Devil's face on the browser, along with flashing neon lights and big signs that say "WARNING: This site is suspicious", and a gloved hand that comes out of the monitor and slaps the user silly, and you know what? People will still fall for these scams! It's not people like you and me that are the targets of phishing. Ask your grandmother what a URL is, and (with some exceptions, of course) you'll get a blank stare. Heck, ask the cute cocktail waitress at your local bar, and you'll get the same response (and I wonder why I can't get a date...). That's what we're up against.
Don't get me wrong, I applaud these researchers and all other approaches to making the web a safer place, but in the end, at some point you have to trust that the user is going to take resposibility for their actions. The best we can do is bring the percentages down. The problem is it is so cheap to set up a phishing web site, that even if only one in several thousand potential targets fall for it, that's usually enough to ensure a profit.
My guitar chord generator.
To disrupt or completely stop this from happening is currently an impossible Herculean task.
Even netting one person can result in thousands of dollars worth of damages. If one in every one million phishing works, of course they'll keep doing it.
My work here is dung.
I've been proposing for a long time that the "Yes/No/Cancel" type dialog boxes should simply be replaced with a single "Whatever" button, as users NEVER read what the dialog box says.
No folly is more costly than the folly of intolerant idealism. - Winston Churchill
People fall for phishing because:
- Most are not tech savvy, and have no idea the difference between http and https, don't look at the links they click on, and can't tell a spoofed URL from a real one on sight.
- Most people are pretty gullible. They believe what they're told, whether by a newscaster, the President, scientists, or the glowing pixels of a web page. Critical reasoning skills are lacking.
- Most people are pretty stupid. They get an email purportedly from their bank telling them they need to update their information for security purposes or have lost their bank account number, or something equally unlikely, and don't question it. They don't call their local bank branch to verify it, they simply click.
- Most people believe the Internet is infallible. They think every person who has a blog or web page knows what they are talking about. They think if a page looks a little like what they normally see when they bank online, that it's the same thing, even though the URLs to the links are all wrong.
You can't protect people from themselves, although our Congress tries to do this every day by passing inane laws that protect no one but the large corporations and billionaires. People who go online will continue to be duped as long as no concerted effort is made to educate them. Cue the PSAs.GetOuttaMySpace - The Anti-Social Network
I remember the one time I almost thought that I fell for a phishing scam.
I got an email saying that my student loan company needed some more information to give me the loan. I had to log into thier website to check out what exactly it was and what I needed to send in.
I just clicked the link in the email and typed my login information (of which the username is my SSN) and got a message to the effect of 'password incorrect, please try again.'
I did this two or three times with some of the different passwords that I usually use...and then I thought about it.
Oh fuck! The address bar said 'www.terri.org' and my bank was Chase. I freaked out, thinking that I'd fallen for it...
Turns out terri is the company that processes the loan or whatever and I had just mistyped the password. But I reminded myself to not be so trusting on the internet, and always re-type the site in for things like that...
If you want to see how gullible or just plain stupid people are, check out the story in my Journal titled, 'Renowned psychiatrist bilked by Nigerian scam'. It was rejected by the editors so I plunked in my Journal.
Even after the guy knew it was a scam and promised his son he wouldn't send any more money, he still did it anyway!
Maybe a bit different than a phishing scam but along the same lines.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
For Anti-Phishing to work it needs a UI with support right down into the SSL layer.
Currently it's next to impossible to diferentiate things on the web. It's the great equalizer, and as we are finding, it makes things *too* equal. You are on equal footing with a bank when trying to convince people to enter finantial information. We need a bit more structure, a few more checks and balances.
set softtabstop=4 shiftwidth=4 expandtab nocp worlddomination
I always encourage others to 'go on the offensive' and help polute phisher's databases with the awesome site: PhishFighting.com. Set a few tabs open to fill the phisher's database with useless Data, check back later and see the site is offline (likely from the attention garnered from all the bandwidth useage!
As bosses would say "It's a win-win!"
fak3r.com
I think this is the funniest thing I have read in a long time. As a software developer for a largely computer illiterate user base, I have found that users try to get rid of dialog boxes as fast as possible, without ever reading the text. The longer the text (say over 8 words), the less likely they are to read it. Often they will always press 'yes' or always press 'no' until after a few tries they don't get the response they thought and try a different button.
I try to ask as few questions as possible. Users often don't want options, just action, and the ability to undo the action after it has happened.
It is dangerous to be right on a subject on which the established authorities are wrong. - Voltaire
In my experience, people will spend hours agonizing over little message boxes that have only an "OK" button. Seriously. People that won't read a Yes/No/Cancel will spend 15 minutes reading and re-reading the 7 words in the box that has only one option...
When I ask why, they always respond that they're not sure what to do.
When presented with a Yes/No/Cancel with 3 sentences in it, they just press enter without reading, because it's either too complicated or because it doesn't seem important. (It's just a popup box that asks a question I don't understand... but if I hit enter it goes away and I don't have to decide).
Incidentally, I partially blame all those InstallShield things that have the front screen with 3 paragraphs of text and a next button when there's really no meaningful information on the page, and nothing to do except click next to start installing the program (or cancel if you ran the installer by mistake)
From the UI side, however, I think that while OK boxes and Yes/No boxes are great, I think that OK/Cancel and Yes/No/Cancel boxes are heavily overused... If you want to ask a question where Yes/No isn't the answer, you should probably roll your own so that the buttons can be *descriptive*
users HATE dialog boxes. I don't know whoever thought modal dialog boxes for everything where a bright idea.
The solution for that is to always make a "save" choice per default, and then allow the user to change the choice with a nonmodal, nonblocking dialog.
If the user does not want to change anything, no action is required.
Like in firefox
"this site requires additional addons, click here to install them" displayed on top of the page (and not in a dialog box).