Sony More Trustworthy Than Microsoft

DesertBlade writes "Forrester Research examined the trust that American households place in PC and consumer electronics. Sony, Dell and Bose all recieved a ranking of A+ while Microsoft recieved a C (I know most of you would say it is closer to a F). "Microsoft faces big consumer defection risk. One measure of consumers' dissatisfaction with Microsoft is seen in the 5.4 million households that give it a brand trust score of 1 [distrust a lot] or 2 [distrust a bit]. Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders.(see endnote 7) These households know they run Microsoft software but would be just as happy to leave it behind -- if they could." Does Microsoft face that big of a risk?"

Comments

Sony, Dell, and Bose?

[hunterx11]

I'm no huge Dell fan, but they do what they do well--they sell computers for cheap. But Bose, and to a lesser extent Sony, pretty much base their business on being overrated. Bose would go out of business if it sold its products on their merits, and Sony would certainly get a run for their money from many other competitors who currently have a much smaller marketshare.