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Why Everyone Loves Apple

realtorperson writes "Why, at least the Apple users, love Apple? According to a recent article, the pure and simple reason is customer service and overall experience. The author writes, 'When Apple competitors are focused on cost reduction to increase profitability, Apple is investing resources to enhance its relationship with its customers. To me, that's impressive. Unfortunately, there are too many companies in the market that could care less about their customers, but Apple is determined and committed in delivering the experience and not just the product. It's regrettably amusing that Apple competitors are working hastily to develop iPod clones to reap in success, but what many of them fail to comprehend is that it's not necessarily the iPod that makes Apple successful, but rather its customer service.'"

5 of 770 comments (clear)

  1. Absolutely True by BladesP9 · · Score: 4, Informative

    This is absolutely true. I've bought many macintosh computers for the companies I have owned and worked for.

    During lean times we would use eBay to buy computers and equipment for employees. One occasion in particular I bought a strawberry iMac as a work station for a designer advertised as new in the box only to find out the machine was two years past the date of manufacture. As a matter of policy, Apple only honors the warranty within I believe 90 days of the date of manufacture. After a few attempts to repair the machine unsuccessfully, Apple replace it with a new (at the time) iMac that had much better specifications at no charge. Just recently, they gave me a lot of good advice and support on a lemon iMac I received from MacMall.

    I value customer service primarily because I pride myself on giving it - and it's nice to deal with a company then genuinely seems to care about it's customers. I'm an Apple customer for life partially because I prefer their product, but mostly because they treat me like a human being instead of a credit card number.

  2. Re:Spelling error by szembek · · Score: 4, Informative
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    nothing
  3. Re:Tripe by revscat · · Score: 4, Informative

    This article is simple shilling for Apple. Anyone who has actually had an encounter with Apple's customer service would know that they're exactly the same as any other manufacturer.

    My experiences have been different.

    A few weeks ago I needed to order a battery for my wife's laptop, a slightly older Powerbook. I had ordered one from their website, but it was the wrong one, so I called them to replace it. Well, they had a hard time figuring out which battery I needed, and so after being put on hold for 15 minutes I hung up with the intention of calling them back the next Monday (this was on a Saturday.)

    Well, about 10 minutes later they called me back to tell me my battery was on its way. FedEx delivered it that coming *Monday*. I have never had a company call me back, and I think that ranks right up there with the best customer services experiences I have ever had.

  4. Re:Apple's Customer service is great. by Brian+Kendig · · Score: 4, Informative

    Now - we should be able to pool all our music together. But try doing it using iTunes - its on the verge of impossible.

    Turn on your iPod's disk mode, through the preferences in iTunes. Copy your sound clips to the iPod. Bring your iPod to your friend's house and copy the sound clips off it. No problem.

    Are you complaining that there's no GUI way to copy sound clips directly out of the iPod's music repository? That's like complaining there's no easy way to get at your toaster's heating coils. You're taking an appliance that does a specific job very well, and complaining that it doesn't give you a lot of options for doing something it's not intended to do. iPod is designed to sync up with the iTunes library, and I like that degree of simplicity. It's not designed to let you copy music in and out of its library by hand.

    Yes, if you connect your iPod to someone else's computer and you're not paying attention, you might accidentally let the other person's iTunes replace your song library with his. I don't like the eagerness with which iTunes does this. But the fix is simple: bring your iPod back to your computer and plug it in and sync it up again.

  5. Re:Apple's Customer service is great. by sh00z · · Score: 5, Informative
    But they don't - because their corporate partners are more important then their customers wishes.
    This is an oversimplistic way of looking at the situation, and one that lays entirely too much blame at the feet of Apple. Go and look back to the very first pocket mp3 players. The RIAA vs Diamond Rio lawsuit (references here, here, and here is now the legal precedent that Apple and everyone else is following. They are simply not legally allowed to make it trivial to transfer files back off of an iPod. If portable, transferrable music is your goal, just to buy your favorite flavor of Flash-based memopry card (Compact Flash, SD, SmartMedia, Memory Stick, etc., $US 40 for 1 GB) and a USB reader ($US 7-8). Do not accuse Apple of being unfriendly to consumers when it's been demonstrated that if they were to take your approach, they would soon be faced with an injunction that would PREVENT them from selling ANYTHING to consumers.