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Why Everyone Loves Apple

realtorperson writes "Why, at least the Apple users, love Apple? According to a recent article, the pure and simple reason is customer service and overall experience. The author writes, 'When Apple competitors are focused on cost reduction to increase profitability, Apple is investing resources to enhance its relationship with its customers. To me, that's impressive. Unfortunately, there are too many companies in the market that could care less about their customers, but Apple is determined and committed in delivering the experience and not just the product. It's regrettably amusing that Apple competitors are working hastily to develop iPod clones to reap in success, but what many of them fail to comprehend is that it's not necessarily the iPod that makes Apple successful, but rather its customer service.'"

12 of 770 comments (clear)

  1. Spelling error by minginqunt · · Score: 5, Insightful

    It's spelt A S T R O T U R F.

  2. Apple loves their customers cash. by Shivetya · · Score: 5, Insightful

    If you have a problem with one of their systems or an iPod (like I did) you can damn well forget it unless the problem becomes widespread enough to hit popular tech pages.

    Apple is a corporation, it is not Steve Jobs, it is not warm and cuddly. If Apple loved their customers then Apple would not charge such a premium for their systems. The fact is, Apple loves to exploit, and rightfully so, their position with their customers. They have worked long and hard to create their image and they sure as hell ain't going to let the profit it generates slip by.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  3. For the love of God... by zenmojodaddy · · Score: 5, Insightful

    ... the phrase is 'could NOT care less'. If you COULD care less, that means you do care and have room for treating your customers worse, doesn't it?

    Please allow me to utter a short yelp of annoyance.

  4. Exactly - it is about customer service by Anonymous Coward · · Score: 4, Insightful

    What's the easiest default configuration for most people?

    That's right - sync to the library on my computer! I'll bet this exceeds the 80/20 rule, but let's stick to that - if more than 20% of iPod users ever plug their iPod into more than one computer, I'll eat my iPod.

    As for hiding the music directory on the iPod, what do novice users do all the time? clean up files! So I don't blame Apple from hiding the music files on the iPod either. I can't tell you how many windows and Mac computers both I have had to fix over the years from users who didn't know what they were doing, but just had to "tidy up"....

    And if you do plug your iPod into a new computer, iTunes prompts you as to what to do, and warns you that if you sync it will wipe out all the existing music on your iPod. Heck, my mother figured it out when she plugged her iPod into my laptop so I could copy some files off of it.

    So stop spreading the FUD... if Apple really cared about the "interests of large corporations" they would have gone to greater effort to prevent you from copying music files off than just hiding the directory :/ All it takes is two minutes of reading around to figure out how to get music files back off your iPod. If you are advanced enough to want to do that manually, you should be advanced enough to search around and figure out how.

    Unless you are trolling on slashdot :p

  5. Re:Apple's Customer service is great. by croddy · · Score: 4, Insightful
    Not to mention the dialog that pops up essentially says, "Hey! It looks like you've plugged your iPod into someone else's computer. I'd better erase all of your music, is that OK?"

    Don't think for a moment that this isn't specifically designed to cultivate a fear of plugging your iPod into someone else's computer. After all, if people share music, Apple can't take a cut of the transaction.

  6. Re:"Could care less" by jcr · · Score: 4, Insightful

    As far as I can tell, it's a braindead Americanism, because in Britain, we always use the logical "I couldn't care less".

    Nope. I've heard Brits get it wrong, too. It has more to do with education than nationality.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  7. Re:Apple's Customer service is great. by jc42 · · Score: 5, Insightful

    That sort of solution might be OK for the linux fanboys - but this is Apple (and I would like my filenames preserved, rather then have weird ipod db names)

    Heh. Just the sort of know-nothingness that Apple (and MS) depend on to keep you in their thrall.

    If you wanna know how it works and how to get it to do what you want, well, you gotta learn how it works. You must look behind the public mask, grasshopper, and see the reality throuth the lens of the CLI. You must learn to call things by their True Names, which can't be spoken by the mouse.

    Not to mix a metaphor or anything ...

    --
    Those who do study history are doomed to stand helplessly by while everyone else repeats it.
  8. Re:Apple's Customer service is great. by the+argonaut · · Score: 4, Insightful

    And without the RIAA willing to play ball, Apple has nothing with the iPod. The design of the hardware/software interfaces and the business model revolves around having iTunes/iTMS.

    Executive summary: RIAA bad, Apple in bed with RIAA for business purposes, best chance of RIAA extracting stick from ass is iTMS/Fairplay model.

    Why do people keep playing this same sorry tune over and over again? First off , get it straight, it's the record companies, not the RIAA. Without the record companies "playing ball", Apple would most likely still have the #1 selling digital music player, but not the #1 online music store. The success of the iPod has almost nothing to do with the iTMS, and without licensing from the labels, Apple would still have the "seamless integration" of the iPod/iTunes.

    And also, the whole "business model" of the iTMS isn't revolutionary at all. People keep making such a big fucking deal about how it's soooooo cutting edge and innovative just because it's the first truly successful online music store, but in reality it's the exact same business model that the recording industry has been using forever: X amount of money to record company to split up as it chooses, generally keeping most for itself and giving a pittance to the person or persons who actually created the music, and Y amount of markup to the retailer (Apple) to cover overhead (storage, software development, bandwidth, credit card fees etc.) and maybe make a little bit of profit. At best what Apple has done is evolutionary, not revolutionary. The iTMS is nothing more than Amazon without any physical product.

    Executive Summary:

    1) Apple has no relationship with the RIAA, so will you idiots please stop saying that, Apple is in bed with the record companies, which is NOT the same thing
    2) Apple derives little to no benefit from their business relationship with the record companies
    3) The best chance of further entrenching and extending the current music industry model in the online world is the iTMS/Fairplay model.

    --
    fuck you.
  9. Re:Apple's Customer service is great. by Theaetetus · · Score: 5, Insightful
    Not to mention the dialog that pops up essentially says, "Hey! It looks like you've plugged your iPod into someone else's computer. I'd better erase all of your music, is that OK?"

    Don't think for a moment that this isn't specifically designed to cultivate a fear of plugging your iPod into someone else's computer. After all, if people share music, Apple can't take a cut of the transaction. the RIAA will stop letting Apple run the iTMS, and we're back to where we started - having to buy entire albums to get one good track.

    I agree with you, they're trying to encourage people to not copy their friends' music libraries. And yes, there are cases - the garage band with personal noodling tracks that GP mentioned - where this is completely legal. However, the vast majority of cases are people copying tracks that they don't have distribution rights for. I think it's better to slightly inconvenience the few people (and it is slight - you can copy the tracks in the Terminal, using a shell script, using Automator, using freeware utilities, etc.) in order to make the appearance of compliance to the RIAA.

  10. Why people really love Apple... by rbnsncrusoe · · Score: 5, Insightful

    It's not the customer service. Apple cares as much about their customers as Steve Jobs cares about a diverse wardrobe. Apple is beloved for these reasons.... 1. Style. It makes people feel cool, cause it looks cool. 2. Intuitive use. Especially for the less computer savvy, the Apple experience is simply more coherent to how people "think" things should work. 3. When you own an Apple, you are immediately inducted into the "club". Everyone want to feel their apart of the cool crowd. Owning an Apple gives some that illusion.

  11. Re:Best customer service by Lars+T. · · Score: 4, Insightful

    You sound rather narrow-eyed and guilty. Even if you have a twelth month guarentee by law, you do not have the right to get a new machine on the spot, let alone does anybody have to copy your data over to the new machine.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  12. Re:Apple's Customer service is great. by Kadin2048 · · Score: 4, Insightful

    I think you're missing the point. If the iPod didn't provide some semblance of copy protection, if it didn't create the appearance of protecting copyrighted music, and if Apple as a company didn't pretend to give a shit about the RIAA, then the iPod could not exist as a consumer product in the way it does today.

    Nobody likes the RIAA, except for the record labels. I doubt even the people who work at Apple like them, or like having to basically cripple their hardware and software because of them. But it just doesn't make any sense, if you wanted to produce a useful product -- and useful requires that you not get sued and get an injunction placed against distributing the product, or get run out of business by billion-dollar DMCA lawsuits, groundless as they may be -- you don't go taking a baseball bat to the hornet's nest that is the RIAA.

    Instead, you blow some smoke at them. Appease them, if you will. You throw some trivial copy protection on there, enough so you can say "hey, we told them not to steal music," but which makes it easy for anybody with half a brain to download Senuti (or any of the other dozen utilities that are out there) and share their music with anyone else.

    It's a good compromise, and I much prefer it to the alternative, which is that they wait for the RIAA to either sue them into the ground, or use their pet politicians to pass some bullshit law requiring really onerous DRM. Because that's the alternative.

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."