360 To Be Relaunched In Japan

GamesIndustry.biz reports that Microsoft is planning to relaunch their next-gen console in Japan ... now that there are some games to offer players. The event is scheduled to happen in June, to coincide with that country's launch of Ghost Recon, among other titles. From the article: "It's not yet clear what form the relaunch might take - whether it will see the console's pricing or bundles being changed, or if it will simply be a new marketing campaign focused on the locally relevant software available for the system. Japan was the only territory where the Xbox 360 did not sell out at launch, despite having a smaller allocation than any other market, and in fact the launch underperformed by comparison with the launch of the original Xbox - itself hardly a stellar success story in the region."

Comments

Failure x 2

[xzanthar]

Why fail something once, when you can fail it twice at twice the cost?

Heh

[Daetrin]

Didn't Nokia try that with the N-Gage?

Relaunching?

[eviloverlordx]

Does that mean it will be recrashing, too?

Re:I guess this is what they mean by 500lb gorilla

[lovedew]

maybe you can't just through money at 'culture' and expect to win them over after all

Unless you got a Great Artist to culture bomb a city.

Re:Ghost Recon?

[bigman2003]

You're right. Instead of the enemy being Mexican, they should have set it in China.

Or Korea.

That would have been much better localization.