State of the Pen and Paper Industry

Syberghost writes "Kenneth Hite's annual 'State of the Industry' report has been released in his online column Out of the Box for gamer news site http://www.gamingreport.com. Among other interesting bits; Margaret Weis Productions is the sixth-largest RPG maker, on the sales of their sole RPG product line, the Serenity RPG. Sales overall were down, again; the RPG industry as a whole isn't doing well." Sad but not surprising.

Comments

Not surprising due to the price.

[StingRay02]

I would imagine part of the decline of the industry is due to the expense of books. RPG books simply cost too damn much. I can't stand it when WotC releases a 100 page book and wants $35 for it. Not only do they overprice everything, but it seems like they set the price for the rest of the books out there. Considering how many books get released and put on the shelves, I think the price range should be $10-$30 not $30-$50.

Re:Not surprising due to the price.

[hagbard23]

The problem with lowering the cost of RPG books is the quantities and profit margins involved. If you compare RPG books with, say, coffee-table books or academic works like textbooks ($100+ for 2-400 pages!), you'll find a similar price to pagecount ratio. The reason for this is low-number print runs. Unless you're D&D, the 800-pound gorilla of RPGs, a large print run for RPG publishers is 1000-5000 copies. Once you consider paying the artists, writers, license holders (if any), shippers, distributors, and retailers, it's not really all that unreasonable to pay $40 for a glossy full color 3-400 page hardcover book.

Now, it's an entirely different argument whether full color artwork, hardcovers, and glossy paper are really necessary for enjoyment of RPGs. Some people have come to expect them, but some see them as unecessary window dressing. I think the relative success of the RPG PDF industry (http://www.rpgnow.com/ http://www.drivethrurpg.com/ http://e23.sjgames.com/ etc.) is an indicator of that. By cutting out the cost of printing and distributing hard copy, you can get a searchable, cut and pasteable copy for usually half the cost of a hardcopy (even from Amazon). This isn't a perfect model--there's a lot of complaints about piracy, and most people don't game with a computer at the table. And some of the larger publishers are intentionally sandbagging PDF sales by pricing them at nearly the same cost as the hard copy (Fantasy Flight Games, I'm looking at you).

But as far as the small-press hobby publishers are concerned, I think PDFs are going to be the wave of the future (Add in the rise of very low print run Print on Demand services, and you can get a decent hard copy (softcover, black and white, perfect bound) for much less than you used to).

Much like my friends in electronic music production, technology is seriously lowering the bar for entry into RPG production. There's no equivalent of GarageBand (I guess you could call MS Word an entry-level RPG production toolkit, but it's certainly not RPG-specific), but there's a lot of innovation out there.

why it's dying

[networkBoy]

So I checked out the site and the simple truth is that I can not get enough people together long enough to play this game.
Same holds for D&D and all the others. Hell we have trouble getting three hours together for a poker game, much less a game of Risk or Conquest of the Roman Empire. RPGs are just out.
-nB

There's more to it.

[Stachybotris]

It's not just the price or the time needed to play. It's also the fact that it's really hard to convince most gamers that they need to continue buying supplements. I'll admit that I have a lot of 3e/3.5e books, and I'll also admit that 3.5 was basically a cash-grab by WotC. Having said that, however, the truth is that most of the more recent supplements aren't things that I feel the need to buy. It's either stuff that I'd come up with on my own already, or it's material that is kind of cool, but not interesting enough to warrant purchasing. Hell, I don't even use half of the material in half of the supplements that I have now. Why would I need to buy more?

Also, there is the fact that the industry moves in cicles. If you recall, there was a significant drop-off in the market during the late 80's and 90's, which would correspond to the time between the initial frenzy over 2nd edition and the release of 3rd. I think that the same thing is happening here, and that when 4th edition comes out, we'll see a big boom in the market again (at least for a few years).

Another factor this time is the sheer glut of 3rd edition materials that were released. Everyone and their brother jumped all over the open-source nature of the d20 system, so there's even more dross to sort through and more competition in the market than ever before.

Burning Wheel

[Schezar]

The new hotness is Burning Wheel. Independent games written and published by creative individuals beat the hell out of the book-spam WotC has been promoting these days.

Of course, WotC also has the problem of selling a durable good: these books don't just wear out. Once they're sold, they're on the market forever. No gamer will ever buy more than one. They've tried to mitigate this with tricks like "3.5th edition," but few gamers ever bothered updating. Throw in the rampant piracy of the books and rules themselves, and there's really no way WotC can continue with D&D as it is.

(I prefered AD&D 2nd Edition anyway ^_~)

Genre can't support an industry

[Cy Sperling]

Pen and Paper RPGs have always been more niche than industry. This is a business that cannot survive on terms of growth, only in servicing the niche. TSR collapsed under the weight of their attempts to grow outside of the confines of the niche. They were producing far too many boxed games built on expensive liscences (Indiana Jones RPG?) and simple name shufflings of the D&D rulesets (Star Frontiers, Gamma World). Rather than focus on a fixed set of products that would be profitable, they kept spending to try and grab more marketshare where there wasn't any. Hasbro/WOC were smart- they realized that the real power in D&D is the liscening, not the game itself. All of the startups and ex-TSR company people are at a huge disadvantage by not having a compelling IP to go along with the pen&paper products. Even White Wolf, arguably the most successful RPG system outside of D&D has only a sliver of the name recognition that D&D has.

Re:Pen and paper?

[Syberghost]

I submitted it as "State of the Pen and Paper RPG Industry". I got Zonked. :)

Re:Gurps

[Bacon Bits]

I think it ends up being the same problem everyone has. A good GM tells the story and lets you play the game. You don't worry about the rules so much has trying to roll big numbers and have fun. A good GM does all the number mods in the background.

My GURPS GM ran with all kinds of mods, and you had to remember to ask about every little bonus or mention that you did something in a certain way or you'd always fail. So the game was dumb. My D&D GM's just ran the stupid game to make sure the players had fun. Ultimately, the rules should never interfere with your ability to have fun.