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Life or Death for Tivo
CUShane writes "The Washington Post is running an article on the patent case between Tivo and EchoStar regarding Tivo's DVR technology. The article states that Tivo has a better than 70% chance of winning, while a loss would basically doom the company. Is there a possibility that the patent system is working right in this case?" From the article: "TiVo attorney Morgan Chu has been arguing in court that TiVo's inability to turn a profit, despite the popularity of its product, is partially because of EchoStar's infringing on its patent. TiVo co-founder Michael Ramsay testified that he showed EchoStar executives the TiVo product and pursued a licensing deal with them, but that a deal was never struck even though EchoStar began selling its own DVRs that used technology very similar to TiVo's."
Your positions sounds like someone who has never had an innovative idea that you tried to market AND as someone who wants to use other people's ideas freely.
The opposite is true. For the past 10 years or so I've positioned myself in the Chicago consulting market as the guy who gives away ideas -- many of them. I find that I'd rather have others put the ideas into action so that I can profit from the final product. Google my name (Adam Dada) and you'll find a few magazines I've been quoted in, usually promoting my old main skill: pushing corporations to try new things and regard all competition as healthy.
Some of my businesses have failed, mostly because of irresponsibility. Why should Tivo patent their ideas when I couldn't in most of my businesses? When I opened retail stores, should I have a "protection" over others from copying my store layout and products at a cheaper price? When a plumber enters a market, should his new found technique to fix a leak faster and cheaper be limited only to him? I believe in letting people use their labor as they see fit -- even if it means they're selling themselves too cheaply.
If you have ever gone to big companies with a big innovation that you need them to fund or license, then you would know that patents are vital to your protection. Secrecy only travels so far. How do you market a concept without sharing it?
Just coming up with an idea is not enough to bring it to market. Bringing an idea to market requires many people to implement all sorts of labors to finalize a product. If you can't do it cheaper and faster than the next guy, your idea is likely not ready to be brought to market. Look at all the ridiculous patents on every cell phone that comes out -- every one has a new patent pending. Yet all cell phones are basically alike, so these patents only seem to prevent new people from entering the market.
I've gone to very big companies (again, some can be found through googling me) with ideas, and many of them continue to hire my company to introduce something new to a given market, especially large but stagnant ones. You'd be amazed at how many CEOs will listen to a great idea even if it means their competition will quickly copy it. You'd also be amazed at how many MBAs hate new ideas with new competition -- I believe this is part of the problem. Business school graduates believe in the textbook, entrepreneurs believe in hard work and strong customer service. In the end, having a product means nothing if the customer can not use it to save them money or time over the price they paid.
Then, when you have your big idea, come crying to someone else about Microsoft stealing it without paying you.
Actually, I used run an idea website that has had numerous inventions "stolen" from it and I'm more than happy about it because I can profit from the creations. I must e-mail Google twice a month with a new idea for them to use (not that they have even listened necessarily), and I work hard to get my ideas out without attributing my name to them. I just want emerging markets to take advantage of, leave the coding and technology developing to those who have the desire to bring ideas to fruition. An idea is worthless without all the other parts: marketing, manufacturing, support, production, warehousing, analysis, customer sales, etc. Every piece of the puzzle is more important than the idea itself.