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NPR & The Modern Media Distribution

Isao writes "The U.S. National Public Radio (NPR) network is feeling the pinch between giving their content away for free on the radio and on the internet as podcasts. The dilemma is that some of their audience is turning from the radio to podcasts, not for flexibility, but to either access locally unavailable content or avoid fundraising marathons (NPR is partially funded by listener donations). This has begun to skew their financial model. What's different about NPR's response is that they're not pretending that their old business model will work forever."

14 of 272 comments (clear)

  1. It's not the cost, stupid by SWroclawski · · Score: 4, Informative

    I'd happily pay $1 or $2 per show for some NPR shows. This American Life is certainly worth that and more...

    I just can't use Audible's DRM nonesense. iTunes aparently has the same issue (I've never used it).

    The big difference with the podcasts for me is they're in a format I can use.

    1. Re:It's not the cost, stupid by jj00 · · Score: 2, Informative

      I'd say it IS the cost - Audible is expensive. It's hard to justify paying so much in advance for a show that you could hear for free. At least Car Talk is available for free for the first week via their website, then by Audible from there.

      Which brings up an interesting point - there is no standard model for NPR shows. Some of the local stations just publish directly in mp3 (kuow.org), other NPR shows are just on their website, and others (like previously mentioned) show up on Audible.

      I would like to see them offer all shows for free in mp3 off their website for a limited time period, then as a paid download after a week or two. And go a head and throw in a small "this podcast is supported by X company and from donations from people like you..." in the beginning of each downloadable show.

    2. Re:It's not the cost, stupid by eDavidLu · · Score: 2, Informative

      I am an NPR junkie. I have a one-hour commute every day. I no longer listen to the radio and just to the shows I downloaded from NPR on my non-Apple MP3 player. My routine is this:

      1. Once a week, I go through the npr.org and scpr.org (Southern California Public Radio -- my local NPR station) and download the .smil or .ram files for the specific shows I want to listen to. I skip the ones where I can get as podcasts already, such as Science Friday, since I can already download them as MP3 files. This takes about an hour a week.

      2. I run a script that downloads and converts the .smil and .ram streams into .mp3 files. This gives me enough listening material for about a week. I run this script overnight, since it can take a while.

      3. When I've exhausted the current audios on my MP3 player, I copy the new shows over.

      I do contribute to KPCC, my local NPR station, so I do not feel like I'm "stealing" the shows. Below is the script I use. It requires mplayer (with Real codec), sox, and lame. If you use this script, I kindly ask that you contribute to your local NPR station as well.

      #!/bin/sh

      export SOX=sox

      for i in $*
      do
      echo $i
      filename=`echo $i | sed 's/\.ram//'`
      filename=`echo $filename | sed 's/\.smil//'`

      # download real stream and save as WAV file
      mplayer -playlist $i -ao pcm:file=$filename.wav -vc dummy -vo null

      # extract the largest volume adjustment without clipping
      VOLUME_ADJUST=`$SOX "$filename.wav" -t .wav "$filename.tmp.wav" stat -v 2>&1`
      echo "VOLUME ADJUST: $VOLUME_ADJUST"
      # perform the volume adjustment
      $SOX -v $VOLUME_ADJUST -t .wav "$filename.tmp.wav" "$filename.wav"
      # remove temporary file
      rm -f "$filename.tmp.wav"

      # reduce to mono for size
      $SOX "$filename.wav" -c 1 -t .wav "$filename.tmp.wav"
      mv -f "$filename.tmp.wav" "$filename.wav"

      # convert from WAV to MP3
      lame $filename.wav $filename.mp3

      # remove wav file
      rm $filename.wav
      done

      You would run the script like this:

      ./npr.sh *ram *smil
  2. Taxation? What are you talking about? by eldavojohn · · Score: 5, Informative
    I don't care how valuable NPR is or thinks it is -- as long as they are funded through coercion (taxation), then I will treat them as an organization which is funded through coercion. That is, I will never so much as consider helping them, no matter how much they need it.
    As you can see from their website not a goddamn red cent comes from your taxes. Look through their income sheets and point out where your money is going in. They're a non-profit organization delivering free information to anyone with a radio.

    Anyone who wants to know what is going on in the world need only tune to their channel. In my opinion, they're taking a stab at eliminating ignorance in our nation by bathing everyone in nearly free (and unbiased) information and I'd consider that more valuable than cable TV.
    --
    My work here is dung.
  3. Re:Public broadcasting's business model... by dlc3007 · · Score: 4, Informative

    Maybe you should do a little research before posting knee-jerk reactions that do nothing but wave the ignorant-twit flag.
    For the record, a whopping 2% of NPR's budget comes from government sources. That money is not given to NPR -- it comes by way of competetive grants that they apply for. My local stations get 0% of their opperating budget from government sources.
    Apparently you don't know the difference between the Corporation for Public Broadcasting (government funded), the Public Broadcasting System (government funded) and National Public Radio (not government funded).
    Congrats! You now score as high as Rush Limbaugh on the Accuracy of Research scale. Now go spend three minutes on Google before posting again.

  4. Re:Public broadcasting's business model... by mstockman · · Score: 2, Informative
    Oh, please. There are major corporations and sports franchises that get a lot more from government welfare than NPR does:
    About 2% of NPR's funding comes from bidding on government grants and programs (chiefly the Corporation for Public Broadcasting); the remainder comes from member station dues, foundation grants, and corporate underwriting.
    That's from Wikipedia. There's a handy pie chart available on NPR's own financial disclosure as well.
  5. Re:Taxation? What are you talking about? by nelsonal · · Score: 3, Informative

    Two caveats you should mention or learn that the corporation for public broadcasting is funded by congress and pays for both public content production and local station expenses, which directly supply the budget for NPR (about 50% station fees and about 50% direct grants).

    --
    Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
  6. Re:Taxation? What are you talking about? by MrFlibbs · · Score: 1, Informative

    Umm, according to the NPR link you posted, some of NPR's revenues do indeed come from tax dollars. From the NPR site:

              "On average, public radio stations (including NPR Member
              stations) receive the largest percentage of their revenue
              (34%) from listener support, 25% from corporate underwriting
              and foundations, and 13% from CPB allocations.*

              "(* These figures are derived from the most recent CPB data
              available, FY02. The remaining average revenue breakdown is:
              6% from local and state governments, 15% from institutional
              support, and 7% from all other sources.)"

    Looks like a few "red cents" from our taxes are subsidizing NPR after all.

  7. Re:Solution: Put a 5 second Ad on the Podcast by ZipR · · Score: 2, Informative

    NPR's podcasts are underwritten. Listen to one.

  8. Re:Taxation? What are you talking about? by mrtrumbe · · Score: 2, Informative
    Not that you are entirely wrong, but you certainly are being disengenuous.

    The 13% figure that you quoted as coming from CPB is actually describing where individual public radio stations get their operating funds. NPR (which does not operate individual radio stations) receives less than 2% of its operating budget from competitive federal grants. They compete with any other not-for-profit to receive those grants. Read the page you quoted again more carefully as the information is all there.

    You might be interested in reading exactly how NPR works. Check out this link for more information: http://www.npr.org/about/nprworks.html The bottom line is that because individual public radio stations operate independently from NPR, they are (more or less) free to choose their programming. This is why not all NPR content is available on all stations across the US.

    To sum up, you can bitch and whine all you want about the feds supporting local public radio. However, NPR itself is a largely self sufficient operation that produced some really great content.

    Taft

  9. Re:NPR is good stuff by Anonymous Coward · · Score: 0, Informative

    Why is it that people automatically assume intellectual==liberal?

    Only liberals assume that.

    The rest of us belive that NPR is liberal due to it's liberal bias, not its intellectual content.

  10. Re:This American Life & Car Talk by LunaticTippy · · Score: 4, Informative

    It is not a violation of copyright to record a radio broadcast for personal use. Nor is it a violation of copyright to record a video broadcast. Why are you so determined to give our rights away to media cartels?

    --
    Man, you really need that seminar!
  11. NPR's conservative bias by figa · · Score: 4, Informative

    There's some evidence that NPR has a conservative bias. Fairness and Accuracy in Reporting periodically studies the NPR guestlist to determine if NPR "promote[s] personal growth rather than corporate gain" and "speak[s] with many voices, many dialects" as it purports to do. FAIR has a page dedicated to NPR that includes all their criticism of NPR programming. Was FAIR fair to NPR in their study of conservative bias? NPR Ombudsman Jeffrey A. Dvorkin says "The FAIR study seems about right to me with a couple of exceptions."

    Long before podcasting, I ripped NPR programming from their RealAudio streams and crunched it down to MP3s. I stopped giving money to NPR when they killed low power FM. I felt that the corporate sponsors were (and still are) using NPR to greenwash their reputation, but I still enjoyed a lot of the programming. But NPR never strayed far enough from the administration's line for me when they covered the Iraq War, and when they "scooped" the rest of the media with their phony WMD claim, I gave up on them entirely. I turned to Democracy Now, and I use their podcast service. I also contribute more to them than I ever did to NPR, since they're free of corporate sponsorship.

    1. Re:NPR's conservative bias by rrohbeck · · Score: 2, Informative

      There's some evidence that NPR has a conservative bias.

      It is quite obvious... for anyone who's not on their right side.
      Not being a right-winger, they don't sound all that liberal to me. Still, they try to be non-biased, deliver good information with background, and not the 30 second sound bites you hear otherwise.
      I don't want to damage my attention span, and I don't mind listening to someone who has a different position than mine. As long as it's not Bill O'Reilly...