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Apple vs Bloggers
Moby Cock writes "Jason O'Grady has posted a story on his ZDNet blog detailing the state of the current legal trouble he is embroiled in with Apple. He views it as another salvo in Apple's efforts to stamp out rumour sites posting 'trade secrets' prior to the official announcements. The discussion becomes rather pointed and goes as far as to suggest that the case is really a case in support of freedom of the press." From the article: "At issue was a series of stories that I ran in October 2004 about an upcoming product that was in development. Was it the next great PowerBook? Maybe the a red hot iPod? Maybe a killer new version of the OS? Nah. The stories about a FireWire breakout box for GarageBand, code-named 'Asteroid.' Yawn."
"...yawn.".
Whether or not the product in question was exciting doesn't make it any more legal to report trade secrets.
Doesn't make them not trade secrets.
They need to be able to project an image that they will not tolerate people releasing their trade secrets, because Apple loses significant amounts of money to people cloning their products. While a Firewire breakout box isn't a big deal, think of the amount of money that people make putting out unlicensed accessories for the iPod.
My, of course, you should have to get a license to sell products! Those evil add-on companies are even daring to ship their accessories in white, without a license!!!
As for "cloning", Apple constantly clones other companies. It's the way business works. It's a good thing. If it weren't for the stuff Apple can copy freely, Apple products wouldn't be as good, since, although Apple engineers are pretty good, they can't invent everything by themselves.
Let's just quit the games and cries of "FWEEDOOOM!!!" and face the facts. This isn't about bloggers getting protection and freedom of the press, this is about NDA's and posting, yes, "trade secrets". This is already legally established for members of the press, journalists don't get protection when they break the law, neither should they. He'd be in the same legal trouble if he worked at the Washington Post, in fact he'd probably have lost his entire career over this.
Cwm, fjord-bank glyphs vext quiz
Freedom of speech isn't the same thing as freedom from consequences - reasonable or otherwise.
There's also litigation bombs potential pertaining to libel and slander. You can choose to engage in libel and slander - but don't expect a free ride. Same thing here - you can spill the beans all you want. Just don't expect not to get a friendly reminder if the target decides to take action. And trust me - no one in this country needs to justify calling a lawyer - that's sorted out later.
I particularly love it when people cite newspapers as somehow being above the legal-fray that the little boy blogger gets.
I used to work for Pulitzer Publishing - and we used to get PILES of notifications from readers, companies, sponsers, sources - you name it. Just because there was a legal office - doesn't mean that they were playing foosball in there. We got whacked upside the head all the time. Next time you look at the local paper - check around the masthead for "corrections". Those usually are the result of an editor getting a friendly rejoinder from the legal department.
In otherwords bloggers - welcome to the club - there's plenty of legal bullshit to go around not to share. Enjoy!
The problem with (1) is that Apple is a *big* company. They have lots of people working for them, most of whom will know *something* about some secret project/gizmo/whatever.
Apple has a strong tradition of corporate secrecy, but what *exactly* can they do if some employee lets something slip after a few too many drinks, or for money, or for the "thrill" of revealing an exclusive ? I mean, it's not as though they're going to send 'steve@apple.com' an email the next morning confessing all, is it ?
From what I read earlier on digg, although he makes a big deal about the money Apple make/have in the bank, he's not being sued for cash or penalities, he's being sued to reveal his source, because it's the only way Apple can find and fire the guilty employee.
As for 'first amendment rights' being abused, I thought they were only rights that the government couldn't abuse, not that any limits on civil suits by corporations were imposed, but hell, I'm a bloody foreigner, so I'm probably wrong.
Simon
Physicists get Hadrons!
It amuses me how people on Slashdot make fun of fundamentalist values like "Jesus" and "evil," but when a company dares try to protect leaks of its future in-development technologies, it's EVIL! In fact, apparently there is "Microsoft evil" and "lawyer oriented evil."
And what is this "old Apple" crap you're talking about? Apple has always been litigious, and this claim that they will "further alienate" the fan base, as if they're alienating them now, has no basis in fact. Actually, they're doing quite well as the quarterly results call is expected to show in May.
Basically, I'm out of quotation marks here to throw around your goofy phrases.
"Sufferin' succotash."
What if Apple had not hit the iPod jackpot? Would they still be suing small-time bloggers?
Hell, yeah, Steve Jobs instituted a strict "no leaks" policy when he returned to Apple. A few people got into trouble, including one lady who inadvertently had the upcoming "Think Different" ad budget published in an industry newsletter.
The saddest part of this story is (from a consumer point of view) how a loyalist is kicked in the nuts by the company he/she has loved.
Since when do "loyalists" have the right to kick a company in the nuts by blabbing about all its secret in-development products? I love the way people on Slashdot assume they have the "right" to absolutely anything at anyone's expense, especially if it's a company. Because companies are evil, right? Yawn.
"Sufferin' succotash."
Since Apple started making the big Ipod+Itunes money, they've started getting...well...EVIL!!!
No, it's more like "since Steve Jobs came back Apple's had some fucking pride, discipline and follow-up"
Apple employees have been wanting O'Grady's ass in a sling for over ten years now. Since Steve returned, the level of cynicism at the company has fallen to all time lows (though by no means extinguished) and employees understand they have a stake in every last competitive advantage possible - including secrecy about unannounced products.
Every time O'Grady publishes a leak from an Apple contractor, third party, or employee, he materially damages all the hard work and expense of keeping those products secret.
Apple spends a shit load (metric) of money to keep developing products under wraps - security patrols, disguises, etc. - very similar to how large car companies develop and test new designs.
And though you can find snapshots of heavily-disguised prototype cars in the auto magazines, those photographers hunt down the testers and photograph from great distances - they're not passing along privileged information from an employee who signed a contract to keep that information secret.
In other words, if some doofus Apple employee took the new ÜberBook iPro to the Donut Wheel and someone snapped a picture and published it, neither the photographer or publisher would be liable. If the same employee sent O'Grady an e-mail about the machine, both parties would be liable for dissemination of the information.
See the difference?
Since when do "loyalists" have the right to kick a company in the nuts by blabbing about all its secret in-development products? I love the way people on Slashdot assume they have the "right" to absolutely anything at anyone's expense, especially if it's a company. Because companies are evil, right? Yawn.
Fuckin' A. Maybe Jason should have to pay Apple back for the development costs of the product - or maybe just the costs of keeping the product secret, including security patrols, badge readers and the maintenance of, printing of employee handbooks that explicitly detail the company's NDA policy, heck - even down to the software they're probably now using to monitor their network for e-mail going to...Jason O'Grady.
JD, you got in trouble because you did something wrong and you knew it. Buck up, and don't use ZDNet's blog to get sympathy - it only makes you look pathetic.
To me, Apple's defense of its trade secrets is warranted and does not constitute violation of free speech.
Certain business language such as stock trading information, executive orders, are priveleged outside of the realm of free speech. That is, utterances such as someone giving insider trading information can have active results that cause harm to people; it thus qualifies as conduct, since it has a locutionary force that separates it from harmless, mundane speech. Similarly, an executive telling an accountant to shred documents regarding financial figures is a violation of business conduct laws, and a general telling his subordinates to murder innocent civilians violates war crimes laws.
This is no different. Disclosing trade secrets has done and does do appreciable damage to the company for whom they are secrets.
Whether or not it is sensible for Apple to go after blogs to protect its trade information is a matter I haven't really decided on. However, to me, it makes sense in the same way as Rudolph Guiliani's policy of going after small-time lawbreakers to deter the bigger offenses - go after jaywalking, so that it looks like you're tough on crime in general. Similarly, Apple is obviously protecting what appears like trivial information about an upcoming product to prevent bloggers from thinking they can get away with disclosing larger trade information.
Apple obviously made the wager that allowing people to disclose trade secrets at all damages them in such a way that all the free advertising in the world can't make up for. I'm not sure I would have made the same wager, but I can respect Apple's decision to make it.
Yes, but the lawsuit involves a more subtle issue: who is responsible, the insider violated an NDA and leaked the info, or the person who reports on the leaked info?
In most places, the law says they are both guilty.
That's why they are framing it as a journalistic freedom issue. Definitely a gray area...
This is only a "gray area" to those who haven't done any research. Different types of speech have different levels of protection. Political expression has the highest level of protection. Commercial has the lowest. These people are making money doing this and hurting another company. But that is not why this is illegal. It is illegal because of the following hypothetical:
Bob works for big company A. Tom is an investor. Tom pays Bob (the poor working grunt) $1000 to give him insider information. Tom publishes said information causing company A's stock to plummet. Bob is convicted and goes to jail. Fifty people are laid off. Investors in company A lose their shirts. Tom makes a bajillion dollars by having invested in Company B and shorting company A's stock. Tom is guilty of no crime and starts looking for another desperate person, we'll call her Jane.
Do you understand why they decided to make it against the law to knowingly publish trade secrets, especially when you are profiting from it?