Google's DNA

← Back to Stories (view on slashdot.org)

Posted by ryuzaki0 on Tuesday April 11, 2006 @02:52AM from the bioengineered-for-the-win dept.

bart_scriv writes "Businessweek confronts Google naysayers with an analysis of the company's business structure, arguing that its unique structure lends it the flexibility to adapt to any and all markets: 'Google is actually the first company with a brand that is built entirely on stem cells: able to grow and develop into whatever form it sees fit.' The article predicts significant changes for the company in communications, hardware, entertainment and localization and goes on to argue that Google is on the verge of achieving the holy grail of branding--being all things to all markets."

2 of 171 comments (clear)

Min score:

Reason:

Sort:

Re:Good God by bhirsch · 2006-04-11 03:10 · Score: 5, Insightful

I would not count Yahoo as a disappointment, the market just corrected for their being overvalued. The same thing will likely happen to Google. My point is, I don't think they will crash and burn like most did, but rather settle down to be on par with Yahoo.

Many people will likely lose their shirts on Google stock, but I have no sympathy for people who should've learned before how dangerous it is to look at an overvalued stock as a long-term stable investment.
It ain't BusinessWeek's opinion... by Jivha · 2006-04-11 03:14 · Score: 5, Insightful

...the article is written by Gabriel Stricker from BrandChannel. The tone seems to be a typical marketing/branding kind - lots of high-sounding assertions and phrases, and very few solid justifications for the same.

For instance, check this sentence: "Google is actually the first company with a brand that is built entirely of stem cells: able to grow and develop into whatever form it sees fit."

Huh? World's first company? Built entirely of stem cells? Into whatever it sees fit?

What is this guy smoking?

Google's decision to branch into many unrelated/related ideas is not due to any stem cells or mitochondria, but simply because it has enough money and talent to do so. More importantly, the stock market that usually punishes companies for expanding too fast/too much still seems to be in awe of Google.

Imagine Microsoft deciding to enter into server harware, or Sun into smartphones, or Dell into online dating! But when Google does it, its suddenly "stem cells" in action!