Duke Nukem Forever Update
Gamasutra reports on an update to one of the longest running jokes in the games industry, Duke Nukem Forever. The title, already ten years in development, may (possibly) see release this decade. From the blurb: "3DR's George Broussard also demonstrated world interactivity that includes Duke standing in front of a computer and emailing the player, if he provides his email address for the game. But, according to the piece, Broussard was bashful, overall, about showing off the game, commenting: 'The problem is that when we show it, people are going to be like, Yeah, whatever. Honestly, at this point we just want to finish it.'"
Because of this, the instant it's released, a million people will rush to buy the game just because of the hype.
It may be that a week later, the game will turn out to be shitty, and no one will care, but I'm predicting that the game will at least cover its development costs within that first week.
Obligatory Soundbite Catchphrase