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Most Search Engine Users Stop at Page 3

Posted by ryuzaki0 on from the keep-going-there-is-more-there dept.

ambient12 writes "The BBC reports on a study saying that, despite the depth of content internet search providers offer, most people stop at page 3 or earlier." From the article: "It also found that a third of users linked companies in the first page of results with top brands. The study surveyed 2,369 people from a US online consumer panel. It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002. Some 90% of consumers clicked on a link in these pages, up from 81% in 2002. "

3 of 190 comments (clear)

  1. It wasn't always that way by Monoman · · Score: 4, Informative

    Google has spoiled us. I can remember going through pages and pages of search results. Altavista was in improvement and then Google came along.

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    Keep the Classic Slashdot.
  2. Is that expected? by ThePyro · · Score: 3, Informative

    I almost always find exactly what I'm looking for on the first page. Isn't it a good thing that search engines do a good job of giving users relevant results on the first page?

  3. A page by chanrobi · · Score: 3, Informative

    can have differing numbers of search results. My google prefernece is set to 50 per page. Useless study?