In-Game Adverts Could Reach $2 Billion?

Via 1up, a story on the Adweek site positing that in-game ads could reach $2 Billion by the end of the decade. The story discusses Massive, the streaming ad firm, and their success in reaching eyeballs. From the article: "Those customers include the majority of the major film and entertainment studios, according to Davis, as well as brands such as Coca-Cola, Subway, Honda, and Gillette. Davis said that Massive was benefiting from an 'overwhelming trend away from mass marketing' that is making the medium's men 18-34-dominated audience more attractive to more brands, even sometimes slow-moving packaged-goods advertisers."

Comments

why not go further

[Tachikoma]

In the next rpg, instead of shops selling potions, why not have this fantasy world be littered with wal-marts with Gatorades to replenish the characters? I won't stay at an inn, I'll stay at holiday inn.
heck, why ride chocobo's when the local Honda dealership is selling atv's on the cheap! No more casting haste, instead drink a star bucks coffee! No airships, but better southwest airships.
i wont use magic, i'll use industrial light and magic!