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In-Game Adverts Could Reach $2 Billion?

Posted by ryuzaki0 on from the waiting-for-subway-ads-in-oblivion dept.

Via 1up, a story on the Adweek site positing that in-game ads could reach $2 Billion by the end of the decade. The story discusses Massive, the streaming ad firm, and their success in reaching eyeballs. From the article: "Those customers include the majority of the major film and entertainment studios, according to Davis, as well as brands such as Coca-Cola, Subway, Honda, and Gillette. Davis said that Massive was benefiting from an 'overwhelming trend away from mass marketing' that is making the medium's men 18-34-dominated audience more attractive to more brands, even sometimes slow-moving packaged-goods advertisers."

2 of 41 comments (clear)

  1. gaming costs? by gEvil+(beta) · · Score: 4, Insightful

    Great! Now that the game developers/publishers are raking in a good amount of money, can they use that to offset my online gaming fee? Didn't think so...

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    This guy's the limit!
  2. No. by keyne9 · · Score: 5, Insightful

    Advertisers: Stay out of my fucking game.