In-Game Adverts Could Reach $2 Billion?

Via 1up, a story on the Adweek site positing that in-game ads could reach $2 Billion by the end of the decade. The story discusses Massive, the streaming ad firm, and their success in reaching eyeballs. From the article: "Those customers include the majority of the major film and entertainment studios, according to Davis, as well as brands such as Coca-Cola, Subway, Honda, and Gillette. Davis said that Massive was benefiting from an 'overwhelming trend away from mass marketing' that is making the medium's men 18-34-dominated audience more attractive to more brands, even sometimes slow-moving packaged-goods advertisers."

Comments

Ugh

[TubeSteak]

Video Games are going to be the new Cable TV.

Originally, you were paying for the service. Now you're paying for the service and the pleasure of recieving commercials.

In-game advertising for online games is a tricky business, because it's trivial to block the IP(s) any advertising is coming from. If it's coming directly from teh game server, users can always modify their client to not display it.

This drive to monetize everything is really irritating. I personally don't like to bombarded with ads everywhere I go online.

No.

[keyne9]

Advertisers: Stay out of my fucking game.