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Apple And The Boob Tube
Rick Zeman writes "The Washington Post talks about Apple's success in product placement in television shows. While 'Apple said it does not pay for product placement and would not discuss how its products make their way into television and films' television viewers are treated to the view and use of Apple products in such shows as 24, Sex and the City, and this year's biggie, The Office. Also from the article: '"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm. "Where they are using Apple is sort of suggesting artistic-ness."'"
This is pretty normal operating procedure from what I understand.
Everybody wins. The studio gets free props, and Apple gets free advertising. If anything, it works out better for apple, as they get free advertising.
That said, I think that apple products get chosen by the set designers simply because they're the most stylish/fashionible. If you want a futuristic, high-tech set (ie. 24), Apple's the way to go. It's their job to make the set look good.
-- If you try to fail and succeed, which have you done? - Uli's moose
Speaking of, has anyone ever created some version of MovieOS that we can use to wow our non-technical friends and family? I'm talking about all the "Password Denied" and "Accepted" messages, along with the slight tick-tick-tick as each character is printed to the screen. And then throw an image zoom function in there, too. Have it load up a really really hi-res image, but display it at like 200x300 and really fuzzy. As you zoom in, it just magically keeps on getting crisper and crisper, giving that MovieOS illusion of infinite-zoom. Now that's an open source project I'd be willing to donate my money to...
This guy's the limit!
computer. Most often the hero is on a Mac, and the villain uses a PC.
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Actually that machine was running UNIX. IIRC it was a Quadra 700 running A/UX 3.