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Apple And The Boob Tube
Rick Zeman writes "The Washington Post talks about Apple's success in product placement in television shows. While 'Apple said it does not pay for product placement and would not discuss how its products make their way into television and films' television viewers are treated to the view and use of Apple products in such shows as 24, Sex and the City, and this year's biggie, The Office. Also from the article: '"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm. "Where they are using Apple is sort of suggesting artistic-ness."'"
This is pretty normal operating procedure from what I understand.
Everybody wins. The studio gets free props, and Apple gets free advertising. If anything, it works out better for apple, as they get free advertising.
That said, I think that apple products get chosen by the set designers simply because they're the most stylish/fashionible. If you want a futuristic, high-tech set (ie. 24), Apple's the way to go. It's their job to make the set look good.
-- If you try to fail and succeed, which have you done? - Uli's moose
Actually that machine was running UNIX. IIRC it was a Quadra 700 running A/UX 3.