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Lenovo & Customer Perception
music_lover writes "According to this article, Lenovo is losing current ThinkPad series customers to HP, Toshiba and other notebook vendors because of customer perception. Apparently, customers don't feel comfortable purchasing from a Chinese PC manufacturer now that the ThinkPad brand isn't supported by IBM anymore. Could this really be perception? Quote: "Despite the overall poor performance, Lenovo has still not gained the mindshare or the respect that the ThinkPads command. In fact, it has, to some extent, alienated ThinkPad's fans and taken a sales hit. In my immediate vicinity, those who owned ThinkPads have now traded up to an HP or a Toshiba. None of them went back to their ThinkPads. After asking for a clarification, I was told, "Who wants to buy things from a Chinese company?" That said, our corporate parent has continued to buy/use Thinkpads; the ones that I've seen do just fine, and they've added new machines and a parternership with AMD.
It's a misconception, because even HP/Toshiba/Dell/etc laptops are assembled (or parts mfg.) in China.
about 200 million Americans shopping in Wallmart ?
everybody has their price, just some can be bought for less
I would disagree. I would instead say that we are a culture who blindly purchases brand names with very little actual research into performance. Sytle is everything. IBM has style. Lenovo doesn't. Nobody want's a middling performance, ugly laptop/ Lets' face it - IBM thinkpads have never been speed demons, and they are the butt-ugliest, clunky-looking laptops out there. But IBM - I B M - now that's a name that means confidence and performance. And premium prices mean premium goods.
Lenovo. Well, this "new" (to American ears) Chinese company may have bought the ThinkPad name, but there no IBM. Nosireebob. We need something that stands for quality. A company that would never cut corners. A solid performer that believes in quality over raw profits. Those boys at Hewlett Packard have been around forever and I know that name. It must stand for a good product. So now that IBM, the venerable old company, is not producing laptops, we'll go with HP. Rock solid, I tell you. (Yes everything about HP is tongue in cheek...Thanks, Carly).
This has very little to do with xenophobia, and much to do with brand recognition.
I think you sum up my point well, "... I challenge anyone to find a laptop that isn't made primarily overseas." And yet, we buy them by the landfill-load. It's not about where they're made, it's about what name is on the cover. It's no different than the way be buy cars, clothes, appliances, and consumer electronics. Nobody would buy Lenovo bought Nike people woudn't buy Lenovo athletic shoes - even if they made them in the same Chinese factory.
Is it just my observation, or are there way too many stupid people in the world?
The real problem isn't that Lenovo is making the computers, they have manufactured Thinkpads for IBM for years now. The problem is that Lenovo is pushing the Thinkpads into retail and are therefore competing with low-end Gateways, Averatecs, and who knows what else. This puts enormous pressure to bring prices down, which means resultant pressure to get the manufacturing costs of the laptops down as well. Users of the x60 series Thinkpads (formerly x40, x32, etc) are complaining that the buttons feel cheap and that the units are not as solid as previous models.
The good thing about Thinkpads is that IBM refused to cheapen the laptops just to get market share. IBM users knew that they were getting a solid notebook with good service and a 3-year warranty. IBM could therefore charge a premium for that. Now that Lenovo is trying to get their products into Best Buy, there is no incentive to build a rock solid machine because nobody is going to buy it because it is too expensive. So the incentive is to build cheap crap that is good enough to get out the door without excessive warranty claims from cheaping out too far.
It's a shame that Lenovo is ruining the Thinkpad brand. I have a Thinkpad and love it but I will have to think twice when it comes time to buy another one.