Lenovo & Customer Perception
music_lover writes "According to this article, Lenovo is losing current ThinkPad series customers to HP, Toshiba and other notebook vendors because of customer perception. Apparently, customers don't feel comfortable purchasing from a Chinese PC manufacturer now that the ThinkPad brand isn't supported by IBM anymore. Could this really be perception? Quote: "Despite the overall poor performance, Lenovo has still not gained the mindshare or the respect that the ThinkPads command. In fact, it has, to some extent, alienated ThinkPad's fans and taken a sales hit. In my immediate vicinity, those who owned ThinkPads have now traded up to an HP or a Toshiba. None of them went back to their ThinkPads. After asking for a clarification, I was told, "Who wants to buy things from a Chinese company?" That said, our corporate parent has continued to buy/use Thinkpads; the ones that I've seen do just fine, and they've added new machines and a parternership with AMD.
Sure, ThinkPads for years have been manufactured in the same places that other laptops are. But with Lenovo's purchase, the design and decision making would likely move from US engineers and designers and to Lenovo's.
Would that make a difference? I tend to think so. IBM didn't rely on the ThinkPads for most of its revenue. As a result, there was a slow cycle of development where proven things were kept in the laptop and it hadn't changed in many major ways for years. Still black, still the same awesome keyboard, still the trackpoint.
Now with Lenovo, you have a hardware company that is keen on outperforming its rivals and being the biggest PC supplier. I haven't been considering a new laptop purchase, but from what I've seen on Lenovo's website, they are already adding gimmicky things like white marks on the top to indicate where various ports are, making bulky wide screen models, etc. How long til the built-in multi card readers, and blue neon lights all around the case? The risk is that with a reliance on the ThinkPad brand, and a market share to grow, the T line will start undergoing very short developmental cycles with lenovo throwing in any new ideea they think up and seeing how it works out, breaking what makes ThinkPads ThinkPads. At that point, you might as well get an HP.
I guess the misconception is that the engineers are also overseas and therefore the quality of the goods are going to go down. [sarcasm]You see, the Chinese are only good at following instructions given to them by the Americans.[/sarcasm] But look at the Thinkpad/Lenovo T60: they are still very well-built machines, when compared to even the Powerbooks.
It's terrible to think that a great brand is going to go out of existence because of unwarranted xenophobia. Imagine if we're stuck with Dell!
A NYC lawyer blogs. http://www.chuangblog.com/