Xbox 360 Doesn't Want To Be Hardcore

An anonymous reader writes "CNET.com.au has just posted an interview with Microsoft Game Studio head Shane Kim. The head games exec for the Xbox 360 admits he wants the console to be more family friendly (read: more like Nintendo and Sony). From the article: 'The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity.'"

Comments

Now it does...

[rAiNsT0rm]

The Xbox 360 wants to be whatever is currently popular to try to sell units and games, especially now that they have come to realize the "hardcore" market is small and unable to produce the sales numbers they need to stay afloat with the massive costs of development.

Best of luck MS, except all of your marketing and design was geared toward the hardcore gamer. Not many family customers want a $400+ console that has a million confusing and over-reaching features and setup. Sure, Nintendo may have you running scared with the wide audience they are aiming at but trying to switch your entire focus now is just insane and not likely to work.

You dug your grave MS trying to outdo Sony and lost sight of the real goal, best of luck!