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Xbox 360 Doesn't Want To Be Hardcore

Posted by ryuzaki0 on from the your-mom dept.

An anonymous reader writes "CNET.com.au has just posted an interview with Microsoft Game Studio head Shane Kim. The head games exec for the Xbox 360 admits he wants the console to be more family friendly (read: more like Nintendo and Sony). From the article: 'The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity.'"

3 of 157 comments (clear)

  1. "head games" exec by tddoog · · Score: 3, Funny

    Now that is a sweet title. Although, I thought they usually called that "marketing" :)

  2. Re:Xbox is for fratboys...? by Geoffreyerffoeg · · Score: 4, Funny

    Microsoft's history as the provider of all things crass, square, and ugly?

    Nope, that was Sony. The character design in FFX2 was crass and Square...though I'm not sure if "ugly" applies.

  3. Re:Xbox is for fratboys...? by mypalmike · · Score: 5, Funny

    Nintendo's for people with good taste and who appreciate the finer things in life.

    Darling, don't forget that after the polo match, we have dinner with the Addisons, then cocktails on the veranda, followed by the fundraiser at the Museum of Modern Art, and then the Pokemon tournament. Don't forget to bring a couple bottles of Dom and the DS.

    --
    There are 0x40000000 types of people: those who understand 32-bit IEEE 754 floating point, and those who don't.