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In-Game Advertising Poised for Explosive Growth

Posted by ryuzaki0 on from the kaboom dept.

bart_scriv writes "A new study from Yankee Group predicts a fivefold increase in the in-game advertising market over the next four years. The market, which grew from $34 million in 2004 to $56 million in 2005, is expected to reach $732 million by 2010. Although in-game advertising is currently controlled by a small number of independent networks (IGA, Massive, etc.), the study suggests that the larger game companies will eventually dominate the market by bringing ad serving in-house."

2 of 65 comments (clear)

  1. I can see it now.... by Ugly+American · · Score: 5, Funny

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  2. So what about non-modern games? by AndyTheSayer · · Score: 5, Insightful

    It'd be interesting to see them try to sneak an ad for Coca-Cola or whatever into something like Oblivion. ;) I don't see how they could advertise many products in a fantasy setting. It'd ruin the immersion. Unless they have Ye Olde Coca-Cola ale for sale in a tavern or something... But even then, someone would doubtless quickly mod the game to replace it with something non fourth-wall breaking.