G4 Moves Further From Technology Roots

Variety has a piece detailing some new hires at G4, all designed to further move the channel away from its technology roots. From the article: "One of Finn's priorities will be to scout people to profile when 'Icons' relaunches this summer. The 'Biography'-style skeinskein has been revamped to focus on figures that appeal to young men, including J.J. Abrams and Bryan SingerBryan Singer. She'll also continue to strengthen the lineup of guests visiting G4's live, studio-based series. In addition, both 'Filter' and 'Attack of the Show' will be relaunched in June with a scaled-back focus on technology. Heavier emphasis will be on attitude, humor and a broader range of male-oriented topics."

Comments

Balance

[PoderOmega]

I thought AotS was a perfect balance, and it is the only show I watch on G4 regularly. If it turns into Maxim magazine on TV then I will be very disapointed. I catch Icons occiationly, but that's it. Are they trying to be like SpikeTV? I don't watch that channel either.

Good Riddance

[MudButt]

I, for one, ditched G4 right after they killed TechTV. IMHO, Leo and Patrick and Kevin have much better and creative shows now. (Uh, minus Martin Sargent, who's a tool).

Re:Targeted programming

[Gojira Shipi-Taro]

Actually, Sarah Lane left AoTS and the network a couple weeks ago to get married and travel around the world. The last surviving Screen Saver alum is now gone from G4.

Re:G4 Moves Further into Crap TV channel

[Bloomy]

They run TOS with none of their bells and whistles on Saturdays, from 9am to 4pm. It's "uncut", each episode runs in a 70 minute block so they don't have to cut down on commercial time per hour.