G4 Moves Further From Technology Roots

Variety has a piece detailing some new hires at G4, all designed to further move the channel away from its technology roots. From the article: "One of Finn's priorities will be to scout people to profile when 'Icons' relaunches this summer. The 'Biography'-style skeinskein has been revamped to focus on figures that appeal to young men, including J.J. Abrams and Bryan SingerBryan Singer. She'll also continue to strengthen the lineup of guests visiting G4's live, studio-based series. In addition, both 'Filter' and 'Attack of the Show' will be relaunched in June with a scaled-back focus on technology. Heavier emphasis will be on attitude, humor and a broader range of male-oriented topics."

Comments

Targeted programming

[Golias]

Targeted programming pretty much always sucks.

Good shows might appeal more to one demographic than another, but a good show is a good show.

For example, you can make a show like "Gilmour Girls" and 30-something women will like it more than most other folks, resulting in a "cult hit" within that demographic, and TV people love it when that happens, because it makes selling ad time easier... but if you get a bunch of executives to say "we need to find a show that hits the Gilmour Girls market", that show will almost certainly be a complete train wreck, because they are not setting out to make a good show that will happen to click with certain people, but setting out to click with those people and the need for it to be good is a distant second.

Same story with Cartoon Network

[thedogcow]

Yeah, I've noticed program changes with Adult Swim. Someone tell me why they are showing "Saved by the Bell" on Adult Swim?