Apple Dumps PortalPlayer Chip

Posted by ryuzaki0 on Friday April 21, 2006 @04:00AM from the unhappy-executives dept.

Quash writes to mention a BusinessWeek article about Apple's decision to not use the PortalPlayer chip in a future version of the iPod nano. From the article: "PortalPlayer stock promptly shed $9.46, or nearly 42% of its value, and more than $220 million in market value. Apple generally doesn't discuss future products, nor its manufacturing or component supply strategies. It had no comment on the matter. But theories about who may have been the beneficiary of PortalPlayer's misfortune are abounding."

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PP is expensive! by Fengpost · 2006-04-21 04:34 · Score: 5, Insightful

Portal Player solution is very expensive. Last time I checked, it requires 2 ARM 7 chips with an external auio codec chip to run the the non video version iPod. There are plenty of more cost effective solution from the competitors such as Sigmatel, Philips or Freescale.

It is probably just a cost cutting move for Apple.

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The purpose of writing is to inflate weak ideas, obscure poor reasoning, and inhibit clarity....Calvin