Apple Dumps PortalPlayer Chip

Posted by ryuzaki0 on Friday April 21, 2006 @04:00AM from the unhappy-executives dept.

Quash writes to mention a BusinessWeek article about Apple's decision to not use the PortalPlayer chip in a future version of the iPod nano. From the article: "PortalPlayer stock promptly shed $9.46, or nearly 42% of its value, and more than $220 million in market value. Apple generally doesn't discuss future products, nor its manufacturing or component supply strategies. It had no comment on the matter. But theories about who may have been the beneficiary of PortalPlayer's misfortune are abounding."

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Massive Drop In iPod Demand by Anonymous Coward · 2006-04-21 04:16 · Score: -1, Troll

Apple needs to do something. The iPod gravytrain is coming to an end as the massive drop in iPod sales shows. Not that that should be a surprise to anyone. Everyone knew that the iPod party for Apple only had so far to go.

Everyone I know how has an iPod either has no plans to buy a new one, their 5 or 10gig one is all they need, or their next music player will only be some form of cellphone even if they have to wait for a good enough product to show up in the market.