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Evolution of the Netflix Envelope

Posted by ryuzaki0 on from the uhoh-used-the-e-word dept.

An anonymous reader wrote to mention an article over on CNN Money. They go into some detail on what seven years of tinkering has done for the simple red Netflix envelope. From the article: "Years of experimentation went into creating the perfect DVD envelope. In 1999, Netflix started out with a heavy cardboard mailer. With only 100,000 subscribers, costs weren't a concern yet. Then the company experimented with plastic envelopes, which proved not to be recyclable, and padding, which added too much to postage costs. Both top-loading and side-loading envelopes made an appearance."

3 of 238 comments (clear)

  1. Re:Don't we have... by WhatAmIDoingHere · · Score: 1, Flamebait

    Don't you have better things to do than comment on if people have better things to do than read why Netflix envelopes aren't square?

    --
    Not a Twitter sockpuppet... but I wish I was.
  2. Re:Neat to see. by ahpx · · Score: 0, Flamebait

    DVD's are not rigid. They flew, perhaps you should try it out. Then try to bend wood, or some metal.
    Think before you comment next time.

  3. Re:perfect paper envelope... NOT by pete-classic · · Score: 0, Flamebait

    You can see elsewhere in the comments to this story that the floppy bit is there to PREVENT A POSTAL SERVICE SURCHARGE!

    Blame your boss.

    -Peter