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Evolution of the Netflix Envelope

Posted by ryuzaki0 on from the uhoh-used-the-e-word dept.

An anonymous reader wrote to mention an article over on CNN Money. They go into some detail on what seven years of tinkering has done for the simple red Netflix envelope. From the article: "Years of experimentation went into creating the perfect DVD envelope. In 1999, Netflix started out with a heavy cardboard mailer. With only 100,000 subscribers, costs weren't a concern yet. Then the company experimented with plastic envelopes, which proved not to be recyclable, and padding, which added too much to postage costs. Both top-loading and side-loading envelopes made an appearance."

4 of 238 comments (clear)

  1. Careful! by 2.7182 · · Score: 5, Funny

    They re use those things and don't forget what most people rent! I wouldn't seal them with a lick.

  2. Re:Lies from the article by Fhqwhgadss · · Score: 5, Funny

    I'll go out on a limb and guess that word problems are not your forte.

    --
    How does a 7-person democracy cut a pie? Into 4 pieces.
  3. Evolution? by Anonymous Coward · · Score: 5, Funny

    I dunno. Sounds more like intelligent design to me.

  4. Re:perfect paper envelope... NOT by BeoFebenna · · Score: 5, Funny

    YES! Yes, we realize that. We do. We really do. It's okay. We all totally realize it. And we're grateful. Did we say we're grateful? We are. Okay. Now. Just put down the rifle...