Slashdot Mirror
Computer Buying Experiences at B&M Stores
bob gnosh writes "The team over at [H] Consumer go into Best Buy, Fry's, CompUSA, and Circuit City and buy a computer at each store. They relate exactly what happened at each store, talk about warranties, and what to do to protect yourself or your friends when buying at these places." From the article: "Navigating these retail stores isn't for the faint of heart or those not armed with the right knowledge beforehand. As much as you'd like to go to your closest strip mall, have a salesperson discern your hardware needs, and walk out with a shiny new computer that does everything but load your dishwasher, such an experience is just not going to happen. Most retail sales people are simply not going to possess the necessary knowledge to correctly recommend or explain every nuance of a piece of hardware."
I can't speak for CompUSA (though it's unlikely) but Circuit City hasn't had comissioned employees since the first month of 2002, and Best Buy never has. There are minimum quotas everyone is expected to meet (otherwise, how can you tell if they're doing their job or not?) but you'll find that just about anywhere.
The "printable" link, text is all in one page and no ads:
= MTAzOQ==
/too/ hard on the employee who mentions it to you, their job is on the line.
http://consumer.hardocp.com/articleprint.html?art
On another note, I used to work at Best Buy. I really needed a job at the time and couldn't find work anywhere else. I certainly know my stuff about computer hardware and software, so did a few other employees. One was even a computer science major fresh out of university just waiting for a real job opportunity to come by. Of course, a few employees knew absolutely nothing. So it's sort of a mixed bag, you could get lucky and find an honest and knowledgeable salesperson or you could get someone who knows nothing about computers and just wants to sell you an extended warranty.
On that note, stores are given a quota of extended warranty sales per day (usually they want 10% of profits to be extended warranty. Extended warranties are a major cash cow for these stores. Thus, employees (especially computer and home theatre) are told to promote the extended warranty and go through the checklist of it's features to EVERY customer, even if they flat out refuse upon first mention. So try not to go
My recommendation: buy online, avoid the sales pitch, do the research yourself.
Ha! I love it! I work at a major store as a big-shot manager type, and I found this article interesting for a number of reasons. What the article describes is a very common problem. The people who truly know about these computers are not working in retail. So, you try to hire people who sound like they know what they're doing and sometimes train them on the rest. The stores with the best trained staff consistantly outperform poorly trained stores. A lack of training often implies a cost leader strategy by the company, and cost leaders rarely outperform quality leaders' profit margins. However, cost leaders can make more profit by volume. Best Buy, in particular, has isolated those who truly understand computers and created a "Geek Squad" that does not spend much time on the sales floor. They want the knowledgable staff to work on the higher margin tech support tasks rather than the low margin sales track. Geeks tend to be better geeks than salespeople.
P.S. Commissioned sales staff tend to make a LOT more money than non-commission. Personal shoppers often work on commission, and their higher payrate gives them more weight to fight for you (the customer) when going through beauracracy or other paperwork functions.
Webmaster Wanted - Entropic Reactions
Secondly they move people around the store regardless of their knowledge. I wanted to go to the Geek Squad because i did know my way around the inside of a computer and the software. Again, many of the people hired up there didn't know to much. Some were meant only to run half automated "diagnostic" programs and install software. Only a few of us back there actually could fix a computer.
Due to little hours, i was "forced" to go work in a different dept. I was put in Digital Imaging. This was not one of my more knowledgable area. The only reason i was there was to pay my bills. Thanks to a sparked interest in the area and lots of external research, i do know a lot more than most of the other employees in that area.
Best Buy does not offer adequate training to its employees. The training provided is in the form of a online articles and quizzes. Although these are mandatory, they are easily skipped through. Also the articles for computer and cameras are generally outdated to the current hardware on the shelf. This is the only form of technical knowledge training given.
Another thing to consider is that the majority of people coming in to buy a computer have little or no technical knowledge. When asked a question such as "what is hyperthreading?" Most, including myself, resort to a very simple non-technical answer as to not confuse the customer. This is adequate for 90% of the customers. The other 10% first see you as someone without a large amount of computer knowledge. When i can identify the person with a higher knowledge of computers, i tend to use more technical terms and more indepth explainations. Also i do understand that the majority of people at best buy do not have the knowledge for more technical terms and explainations.
As a college student, this is only a job to pay the bills. Most knowledgable people in my store are the same way. The ones that actually know what they're talking about don't usually stick around that long. Just enough to get through school or land a good internship/co-op. All of these reasons would contribute to why many sales associates don't have much computer know-how.