Slashdot Mirror
Both Sides of Wii
Yesterday Nintendo released the official name for their next console. Formerly the Revolution, and now simply called Wii, reaction has been strong among gaming fans. A Brian Crecente article in the Rocky Mountain News looks at why Wii is bad, from a marketing perspective. Chris Kohler, over at Game|Life, looks at why Wii is good because of its iconoclastic nature. And, always happy to help with the irreverent, Games.net examines why Wii is weird. From that article: "We don't think Nintendo Wii is a truly terrible console name, but it's an uncharacteristically risky choice, even for Nintendo. We admire its simplicity and its playfulness (the two i's represent multiplayer action, you see). But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") and hardcore gamers will slam it ..."
I think that the second slashdot story in two days on the name of an unreleased console is evidence enough that the marketing folks over at Nintendo have made a sensible decision.
/. nerds won't give a damn what it's called, they'll just want the specs and the reviews. Casual consumers won't remember what it's called, they'll just want to look at the pretty colours.
Why oh why do people care? Hardcore
The original name for the NES in the US was the Advanced Video System, and was a top-loading system just like all previous cartridge units. Everyone was afraid of it, because of the Atari crash, so Nintendo redesigned and renamed the system. I think that's what they are trying to do again. Small and sleak versus big and scary. Easy to remember name. It sounds like they are trying to create a new market, just like they did in the 80s. The big questions are whether or not there needs to be a new one (Atari killed the one in the 80s, so there was an obvious need there), and whether or not they can actually do it
All good points, especially from Kohler's Wired article. We're kind of irrelevant to Nintendo's thinking here. I caught an interesting article called No, Seriously, It's Called wii thet deals with the 5 stages of grief and how it relates to this situation. From the article: ''Acceptance: Guess what, no amount of protesting at E3 will do the trick. It's not going to change. The people who sign online petitions are exactly the people Nintendo are avoiding with all this. Tomorrow you're going to wake up and it being called wii won't be so bad. Maybe it'll start to grow on you, like mixing medication and bourbon. It's not so bad once you get used to it..." Hmm, Bourbon. I think I'm still in stage 3, Depression.
I just had a thought. Nintendo could have had this name released at E3 with all their other stuff, but they didn't. We should probably suppose that
:D
1) having Revolution plastered all over their booth and then changing the name mid-show would be a bit of a marketing idiocy/expensive gesture
2) it would completely overshadow EVERYTHING else they had to announce even though it is a fairly minor thing compared to real games, new controller quirks, playable systems
3) they know it sounds stupid, but they want you to get it out of your system before E3 so that you concentrate on the above (real games, new controller quirks)
This is smart. I like the name but I think it works as a logo, and as a product name, and a trademark, but it's just not something I am going to vocalise. I am going to pronounce it wrong.. Why Wi Way whatever. Or just say Nintendo like I always did for every other Nintendo console.
Negativity:
4) regarding 2, this could mean that besides Zelda and some spurious announcements and a playable system they have sweet FA to show at E3 besides officially confirming a lot of stuff we already read on rumor sites.
They secreted a mentioning the DVD attachment, I wonder if they will show it.. E3 should be the place where, now that we know the name, and we have gotten bored of how Zelda looks (and plays with the Wii controller maybe) we see exactly all the crap that is going to be launched this holiday season..
Oh! It just came to me. This console is gonna fucking ROLL off the shelves in Scotland. It's small, it's cute, it's Wii like a bairn
In Scandinavia, Honda released the Honda Fitta ('fitta' means 'the cunt' in Norwegian). It was quickly changed to "Honda Jazz".
All these jokes have been made about the name but on the manufacturer's site, you'll find this
That wont stop people making fun of it though. People make unfunny jokes about Apple's iNames all the time. The only funny iName joke, and it's only funny given the way people poke fun at the iName branding, was the "iWas assembled in Taiwan" printed on the underside of the original iBooks. Takes the humour out of it, knowing that the people that thought it up realised it was going to happen before anyone else had a chance.
I'm sure we can all look forward to the BuzzBox 720 Special Chuck Norris Edition Mk. II Xtreme fans making jokes about how stupid the Wii name is for the next decade.
Why is it that when you believe something it's an opinion, but when I believe something it's a manifesto?