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Nintendo's 'Wii' Just A Marketing Gimmick?
An anonymous reader writes "Tom's Hardware has an editorial up on the Nintendo Wii in which the author postulates that the new name may be a bigger PR stunt than it looks. From the article: 'Saying Wii is controversial mainly in the English-speaking world (the Japanese can't even pronounce it); in France, for instance, it's a homonym for oui. But the upcoming E3 Expo plays mostly to an English-speaking crowd, even though it's an international event. It's just over a week to E3, where Sony fans will be all giddy and running around like they have a Blu-ray chasing their tails. Amid all this, Nintendo announces a name change which is not only interesting, but controversial. You can't not notice it. Essentially, Nintendo steals more than a wee bit of Sony's thunder.'"
"Wii" probably isn't a bad name when you consider that Nintendo's target market is little kids. They'll immediately make the scatological assocation, and little kids *love* scat-stuff.
It seems like the only people in distress over this are the adults who think they're somehow retro-cool for playing Nintendo. Maybe this is Nintendo's message to this crowd telling them to go away.
Whenever I hear the word 'Innovation', I reach for my pistol.
If you really think that's a good name you should get your brain checked asap.
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