Amazon Dumping Google for Microsoft?

theodp writes "How do you reward Google for letting your CEO buy stock for six cents a share? If you're Amazon, you dump Google for Windows Live Search to power subsidiary Alexa, who has not yet commented on the switch. Other Windows Live Search sightings are being observed at Amazon subsidiary a9.com." From the Search Engine Lowdown article: "The Alexa toolbar's gotten Alexa a bad rap from privacy advocates, though in function it's effect on search results is similar to click stream data that Google, Yahoo, MSN, Ask may or may not be using in their determinations of relevance. Wall points out that 'A9 is still powered by Google...' A9 is Amazon's primary search project. Wall wonders, however, if the change in Alexa indicates a larger coming change in Amazon's relationship to Google. I agree. In fact, I see the move as the first Google Dump in the post eBay's-seeking-partners-against-Google era."

Comments

Google vs. Amazon

[Metabolife]

Froogle is quickly becoming a popular selling portal, I wouldn't be surprised if Amazon believes that Google might overtake it eventually. I for one love the increased competition.

Re:I actually used A9 until this

[Lewisham]

I too, was one of the A9 crew. I loved having web results/image results/wikipedia all in one search. When Windows Live came up, I switched Google back. Now they've abandoned Google completely, and you can't search for web-wide images (from *anyone*) at all anymore.

I tried to live with Windows Live search, although it's results weren't so great. But the loss of image results as well was a deal-breaker.

A9 has lost it's edge in some bizarre powerplay. They should have been shouting about their service, and instead you got there by accident from IMDb or Amazon. Now I have to go back to Google, and it's oh-so-bland results.

*sigh*