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Is Coffee the Persuasion Bean?
Gli7ch writes "According to an Australian study, our geek wonder-drink of choice might turn us into yes-men. From the article: "The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message"." Apparently this has implications for the advertising world, "because it suggests that they should schedule adverts for times when people are likely to be consuming caffeine, such as breakfast time."."
I'm a pot-a-day kind of man, and I loved my Senseo which runs overtime every morning. I have to think and type up to 2000 words every morning, and the days I am out of coffee are the days I don't think straight. It might be an addiction, but who knows.
I would have to say that coffee does NOT make me a yes-man, as I've always been anti-authority and loved playing Devil's advocate. Maybe the article writer is confused; coffee might bring out our most consistent opinion or process. Does coffee make leaders more leader-like, and followers more follower-like? I'd say so.
When I have performed public speaknig engagements recently, the coffee buzz always makes me a better speaker (and calmer, actually). I wonder if caffeine, the drug, just puts us into our most comfortable role as many drugs do (including following others if that is how we're designed).