Netflix vs. Blockbuster Revisited
Thomas Hawk writes "Exactly one year ago at thomashawk.com Davis Freeberg debated Wall Street analyst Michael Pachter regarding the future of the online DVD rental world. Freeberg maintained that Netflix was the clear and obvious choice for a winner while Pachter predicted that in the next 12 months Netflix would significantly underperform Blockbuster. Now another look one year later at the competitive landscape in the DVD market. Pachter is nice enough to continue the conversation and even admits in hindsight that he made a mistake regarding his prediction on Netflix vs. Blockbuster for the year past -- but Pachter still maintains that Blockbuster has the upper hand over Netflix in the coming year ahead. Freeberg, of course, thinks he's wrong once again and that Netflix will continue to dominate as the leader of this market. "
The biggest problem with Netflix is time. Like most folks, I figured to sign up, watch movies quickly, and really get my moneys worth. It doesn't work out that way. Just because "Teenage Exorcist" is waiting in my mailbox when I get home doesn't mean that I'm going to feel like watching it tonite. Recently, I've gone through nearly three busy weeks when I haven't had time and haven't been in the mood to watch a movie. At that point, my subscription isn't very cost-effective.
I'll keep subscribing for now, but I may just be one more watching-mood-drought away from cancellation. What would really keep me as a customer is someone who could offer high quality and fast downloads for a buck or two. Then I could buy on a whim and get exactly what I'm in the mood for instead of picking from among the three Netflix envelopes on the kitchen table that just happened to be fairly close to the top of my queue but aren't *precisely* what I want tonite.
With Blockbuster, my membership gets me 4 "free" in-store rentals a month for my $17.99 Blockbuster Online membership. So basically, the service is letting me make 4 rentals for $4.50 each (which is about the norm anywhere), and then in additional, I get "unlimited" Blockbuster Online rentals. As Blockbuster figures out how to further utilize their brick-and-mortar stores, I wonder how NetFlix will be able to compete against this?