New Apple Campaign Target PC Flaws

sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "

Comments

ah...

[joe 155]

now it all makes sense why MSN was running the other day with a story about how macs are not secure and will cause you to get viruses etc... they must have got wind of this early. Its a shame I'll never get to see these adds on TV though, the Advertising Standards Agency wouldn't let them air, they recently blocked a mac advert because it said that the CPU's job in a PC was boring... : S... I wasn't aware that CPU's could really get bored

Re:Dumb. PC==Mac. Mac==PC

[Turmio]

Does Apple think a mac is a supercomputer?

At least in the past they did: http://www.architosh.com/news/1999-08/0831-supperc .phtml

Re:Cmd-C, V came first

[Kadin2048]

Agreed. Also, recall that Windows isn't exactly the Land of Standardization when it comes to shortcuts for everything else.

With a few exceptions, I can be guaranteed that any Mac app can have it's window closed with Command-W, quit by Command-Q, a new window created with Command-N, and hidden using Command-H. There are a ton of others, I could go on and on.

On my Windows machine, I've never bothered to learn the shortcuts because they're mostly too complicated to save much time. (Except for the applications that have adopted Mac-like shortcuts, only replacing the Command key with Control, there are quite a few of these now.) I know of a bunch of programs that use Alt+F4 to close a window -- who the hell ever thought that was a good idea? I have to move my entire arm to do that.

It's definitely Windows that could use some serious reconsideration of its shortcuts, dump a whole lot of cruft, and maybe get on par with what the MacOS has had for a while now.

I could accept Apple perhaps offering an option in System Preferences somewhere to reverse the behavior of the Command and Control keys, for Windows users that really can't stand using their thumb to use hotkeys, but I think ultimately Apple has a strength in its use of hotkeys, and they realize this.

Maybe the solution would just be to have keyboards that have a little switch on them for "PC compatibility mode" that swapped the keys (my KVMP switch does this, I use it to make my Linux machine more Mac-like, although I could probably do the same thing in software somewhere).