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Unique Visitors = 1/10th of Unique IPs?

Max Fomitchev submitted a little blog entry where he proposes that the ratio of unique IPs to actual unique users is 10:1. This flies in the face of the numbers you usually see attached to these sorts of things. I'm not sure about the logic he uses to come up with these numbers either.

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  1. wait a sec by hurfy · · Score: 4, Interesting

    I forgot something.
    What about the other way?

    Do they see the 10 people on the office NAT as one IP ?!?

    That would skew it in the other direction and average things out wouldn't it? Now 10 is definately excessive.