Slashdot Mirror
Napster Going Back to Free Downloads
conq writes "BusinessWeek reports on Napster's latest move to allow the download of free music. This time the service will be supported by online ads." From the article: "With Napster's new free service, 'we'll be able to help millions of people get out of the world of 30-second clips and of having to buy individual songs,' Gorog says. 'I don't think there's anything better we could do to turn people onto the pleasures of unlimited, legal access to music.'"
Isn't this the sort of business practice that led to the dot com boom in the first place? They're going to give everything away and hope that advertising money eventually catches up. Something tells me this isn't going to work. Maybe they'll ad a feature where they pay you for each advertiser's banner you click on.
I've been using it quite a bit today. While you cannot download with the free service, streaming seems to work quite well. I even listened to an album, and the intersitial ads (which had no audio) only came up four times while listening to a 13 track album. Plus, it's great to be able to put a link into a message board or email when talking about a certain track.
I think it's a good thing. Now, if they can keep it from being annoying even after they have some advertisers, it will be amazing.
Tech bubbles are awesome.
I hear a lot of people lamenting the current growth of a new tech bubble. While there are many bad things that come from tech bubbles, I think everybody's forgetting the good stuff that comes as well. In particular I'm thinking of all the stuff that companies start giving away for free or for supercheap, whether its because they think they can cover their costs with ad revenues, because they want to build users or just because they've got VC to burn and no business plan, tech startups just love to give people free shit and I think that's awesome.
Here's an idea: lose the Napster brand
Six years ago Napster was hot. Everyone who matters (to the music industry) used it. The brand was synonymous with "listen to whatever you want whenever you want". However, the digital music market changes quickly. Napster is now synonymous with "shitty overpriced service". If they can come up with a truly great service they are better off starting from scratch than slapping a Napster label on it. If they succeed it will be despite the brand.