Ballmer Justifies 360's Costs
Next Generation follows up on news last week of the enormous financial burden the 360's launch has placed on Microsoft. CEO Steve Ballmer sent around an email discussing the company's bright outlook with the new console. From the article: "While Xbox 360 hardware itself is the most prominent area of videogame-related investment, Ballmer indicated that further development of Xbox Live is also integral to the success of the platform and its respective division, saying, "We must execute our Live strategy with speed and precision." Relatedly, Live's downtime yesterday has resulted in an underwhelming feature addition: messaging.
"Since when is MS Vista focused on gamers?"
Microsoft is starting to get pc developers to write new titles exclusively for Vista.
Basically Plan B now that things are going so badly for the 360.
PC gaming for Microsoft is like the fat chick who you know you can always call on Friday nights that no one wants(PC developers) but you swore you'd never call again and now that you've gotten rejected badly in public twice(Xbox,Xbox 360) at the local singles club(console marketplace) you are home dialing her number again...
"Microsoft has always said that the console race is a marathon, not a sprint. However, this initial costly sprint remains important during a period when the company boasts the only next generation system on the market. "
Translation:
Microsoft sees no end to the GIANT PUBLIC ASS-REAMING SONY IS GIVING THEM.
Microsoft has so gotten use to ASS-REAMING in the console market they are doing it to themselves now without Sony even being around...