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Microsoft Unveils Online Advertising Service

Posted by ryuzaki0 on from the yahoo-and-google-gulp dept.

jwb4273 writes "Microsoft has released another weapon in its battle against Google. Steve Ballmer has announced today that Microsoft's web properties (MSN, Live, etc.) will no longer use Yahoo!'s advertising services, and will instead use Microsoft's new advertising platform 'adCenter'. For wanting to go in together with Yahoo, this seems like the wrong start for a good relationship."

1 of 180 comments (clear)

  1. Microsoft is like the Karl Rove of tech... by TheNoxx · · Score: 5, Insightful

    The only way Microsoft has to promote their inferior product has been FUD campaigns and tons of self-promotion through marketing. They don't want any allies that could be potential rivals, and that includes Yahoo. Unless they intend to buy Yahoo (like they did with Bungie and Rare), they probably don't want to support a partner in a field they could dominate themselves for more profits. The only "allies" I've seen them interested in have been PC makers, and those are more like forced partnerships than friendly cooperations.

    Go ahead, mod me down. You know I speak the truth.

    --
    Ex nihilo nihil fit.