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Microsoft Trumps Google, Yahoo! R&D Budgets

Rob writes to mention a Computer Business Review Online article on Microsoft's commitment to out-spend Google and Yahoo! on innovation in the coming year. From the article: "Microsoft Corp will spend over $1bn on R&D just in its MSN unit, for the fiscal year starting in July, chief executive Steve Ballmer told an audience of would-be advertising customers. The money, part of the surprise spending package that recently gave Microsoft's share price its biggest single-day drop in five years, comes as the company struggles to catch up to Yahoo! Inc and Google Inc in the search and online advertising market."

13 of 201 comments (clear)

  1. ROI? by gEvil+(beta) · · Score: 4, Insightful

    It's nice to know that MS will outspend Yahoo! and Google. However, isn't ROI a more important factor when it comes to things like this? I'm crystal-balling that MS will have the lowest ROI of the three over the next few years.

    --
    This guy's the limit!
    1. Re:ROI? by Herkum01 · · Score: 4, Insightful

      If you also notice, they are going to double spending from $500~ million on MSN to $1 Billion. I don't know many companies that believe they improve their performance just by doubling their budget. After you take into account just trying to rearrange the organization to accomodate that amount of growth can take several years.

      This is just another organization that believes that if they throw enough money at a problem it will fix anything.

      If you are a stockholder you are in for a wild ride for the next couple of years. Unlike a real rollcoaster, I would get sick from all the ups and downs!

    2. Re:ROI? by jo42 · · Score: 5, Insightful

      Bigger Budget != Better Product

    3. Re:ROI? by mschaef · · Score: 5, Insightful

      This reminds me of an exchange between Thomas Watson of IBM and Seymour Cray of CDC:

      "Last week Control data... announced the 6600 system. I understand that in the laboratory developing the system there were only 34 people including the janitor. Of these, 14 are engineers and 4 are programmers.. Contrasting this modest effort with our vast development activities, I fail to understand why we have lost our industry leadership position by letting someone else offer the world's most powerful computer." - Watson

      "It seems like Mr. Watson has answered his own question." - Cray


      It looks like that might happen again...

  2. 1bn dollar on search-based advertising? by pimpimpim · · Score: 4, Insightful
    Maybe they should first optimize the search, and then optimize the advertizing. It doesn't work the other way around, as people don't use search engines for the ads that are there.

    As long as google's search engine is better, everyone will search there. On the other hand google's search engine is still far from flawless, so msn could do a nice job if they improved on that. When people will have an actual reason to use MSN search, advertizers will have a reason to get their ads there.

    --
    molmod.com - computing tips from a molecular modeling
    1. Re:1bn dollar on search-based advertising? by penguinoid · · Score: 3, Insightful

      As long as google's search engine is better, everyone will search there. On the other hand google's search engine is still far from flawless, so msn could do a nice job if they improved on that. When people will have an actual reason to use MSN search, advertizers will have a reason to get their ads there.

      Nonsense. Given the assumption that stupid people are more susceptible to ads, adverisers should pay a premium to advertise on bad search engines.

      --
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  3. from the by to_kallon · · Score: 3, Insightful

    if-we-throw-enough-money-at-a-problem-it-will-go-a way department.

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    The only way to get rid of a temptation is to yield to it.
    -Oscar Wilde
  4. Big difference between "R" and "D" by GGardner · · Score: 3, Insightful

    It would be better if software companies would break out Research from Development. Software ages so quickly that almost all software companies are continuously development new products. Research, however, is a different story. I'm guessing this 'R & D' for MSN is all 'D'.

  5. Meaningless by hanshotfirst · · Score: 3, Insightful

    Outspending doesn't imply out-innovating. The most innovative solutions or ideas often result in (or are produced out of a need for) LESS spending.

    Also, I've never considered it "innovation" when the primary business model is to copy other products' features and add a few pretty icons and obvious additions. I have yet to see a NEW idea come from Microsoft. I see a pattern of copying existing ideas, and integrating them closely with the OS so people ignore the original product since a good-enough version comes "free" with the OS.

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    Why, oh why, didn't I take the Blue Pill?
  6. Common misconception by jarek · · Score: 4, Insightful

    It is not the number of heads you hire that makes the difference, it's the creativity of each individual that counts. Common view by CEO's is that a certain problem requires so and so many people wich have a given set of buzz words on their CV.
    If fact, what you need is to identify the creative (and unique) individuals and it does not matter how many people you have hired unless there is process in place in the company that identifies those individuals and gives them the lead.

    1. Re:Common misconception by pubjames · · Score: 3, Insightful

      It is not the number of heads you hire that makes the difference, it's the creativity of each individual that counts.

      It's not even that. Ideas are easy for creative people. It's implementing creative ideas that is hard.

      It bet there are already lots of good ideas within Microsoft, trapped under the fat arses of the middle management.

  7. Mythical man money? by gstoddart · · Score: 5, Insightful

    Is this a case of Microsoft assuming they can throw vast amounts of money at any problem and solve it better than other people?

    I mean, nine women can't have a baby in one month. Maybe, just maybe, the reason why Google is out innovating them is they either have smarter people, better development practices, or don't have a bunch of historical baggage of other products they need to slavishly support.

    I guess from Microsoft's perspective, it's good to spend money on R&D. Hopefully they'll make better products, and at a minimum they'll probably get to write it off on their taxes.

    In the long run though, I wonder if Google won't simply out-do them with fresh thinking, new ways of doing things, and a completely different business model than Microsoft. This may not simply be a matter of keep throwing vast amounts of money at the problem until it becomes easier.
        This may require some more fundamental changes.

    --
    Lost at C:>. Found at C.
  8. Outspend? by 19061969 · · Score: 5, Insightful

    They'll do even better when they start out-thinking their competitors.

    They've been outspending Apache for years in the webserver market. What are their respective market shares again?

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    bang goes my karma... again...