Microsoft Officially Acquires Massive

Confirming cloudy information from a week or two back, Microsoft has officially acquired Massive, Inc. From the article: "According to the official statement, Microsoft also has begun exploring how to apply Massive technology to incorporate dynamic advertising into other online environments, such as Windows Live and MSN, and to make it available on the adCenter advertising platform. 'We are committed to building an advertiser network that serves a wide spectrum of needs,' said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. 'Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers.'"

Comments

Re:Will they put ads in the next version of Window

[Haeleth]

Then they'll market it as a feature, saying that Vista comes with as much as adware pre-installed as XP users needed six months to accumulate.

Some things are funny because they're true. Unfortunately, this is something that's unfunny because it's true.

We all know that if they had a checkbox in the install program that said "Click here to have exclusive special offers delivered to your desktop!", an awful lot of people would click there...

How they will put this in.

[Churla]

"If you would like to use the Aero desktop interface for a mode advanced look and feel for your desktop you can do this the following ways:

Click here to purchase the Aero upgrade from the MS website
Click here to enable Ad Sponsored Areo for free (Ads will appear in the background as widgets)"

They make money either way, people get an option of getting the pretty eye candy for "free" via ad sponsoring.